Emails

The middle-class used to mean something great. But in today’s world it’s the mentality that can hold you back the most.

If you can’t deliver water, then don’t try to come up with a new flavor.

Not getting what you want? Always set big goals and fall massively short? You might be suffering from Future Fantasy Disease.

How long do you wait before finally getting started? Are you waiting for the perfect pass of the train?

Sometimes what we do to reach one milestone isn’t enough to help us reach the next. We need to change things up but only if we notice that.

Have you ever tried to start working out but the beginning is just too hard with too little reward? That’s the Push-Up Paradox.

Is it possible to be successful in the long run if you consistently aim for the middle? I’m not so sure.

We want this thing that we do to be complicated because it will give us a good reason as to why it fails. But it’s not complicated. We just need light.

When you know the path to success is there any good reason to start over? Probably not but I’m going to for the only reason I know of.

Even if you’re moving, if you’re moving in the wrong direction you’re still not making progress. Focus on the right problem.

Your mindset can dictate the path that works for you and the one that doesn’t. What’s the difference?

There is something secret that we don’t acknowledge but once you understand it you begin to see why others excel when others stumble.

How to set up a sales sequence that presents a different message each time a person encounters it.

Sometimes, the opposite is the right path even when everyone argues against it.

Everyone wants the science of building a business, but when they apply it and nothing works they wonder why.

What are the hidden rules to your own game? The ones that only apply to you that hold you back?

You can get all of the advice in the world, but it doesn’t apply to you until it fits within your world.

Is it possible to send too many emails? Only if they lack this essential element to make them all work.

Everyone has a North Star and that’s the main goal that you strive to achieve with your business. But sometimes that North Star is pointing in the wrong direction.

They can only continue to grow if they make you wait your turn. So that’s what they tell you. You must always wait your turn. Fuck that.

Building a business is similar to building IKEA furniture. There are a set of instructions that are Universal, however, if you don’t win the battle in your mind, you end up building nothing.

Selling isn’t fun. But that doesn’t mean you can’t find ways to make it interesting. As long as you understand the Customer’s Journey you can start to have fun with it.

The difference between the successful and unsuccessful creator is understanding the game that you’re playing. Here’s to understanding your own rules.

It’s easy to think that it’s a smart thing to enter a niche with some competition. But that isn’t true. Here’s why competition is for losers and how to avoid it.

Looking for Product-Market Fit can lead you down a dead end. There is a much better method that you can follow, but it requires understanding your audience.

Even though we might want to blame business for our failings it’s important to remember that business is neutral. It doesn’t care about you and that’s a good thing.