I used to make over $1,000 a day.
Everything that made me that money I threw it away.
I figured that was important to know.
But I’m going to get back to making $1,000 a day.
In fact, I’m going for $100 million in 3 years.
That’s over $91,000 a day.
Now $91,000 a day seems like a completely different ballgame than $1,000 a day, but it really isn’t when you look at the core of things.
It all comes down to some simple formulas.
That’s what this post is about.
It’s not about specific tactics (blogging, Twitter, affiliate marketing, SaaS, etc).
It’s about the common formulas that ALL businesses run on.
The Basic Business Formula
It sounds silly to say there is a very basic business formula, but there is.
It’s one that every single business has to follow.
Offer x Audience = $$$$
Every business in the world uses this formula.
Without an offer, your $$$$ is zero.
Without an audience, your $$$$ is zero.
The better the offer, the more money you make.
The bigger your audience (those willing to pay for the offer), the more money you make.
And what’s beautiful about this formula is that you can plug in almost anything to see how it works.
Want to start a SaaS company?
Well, let’s see your offer and your audience. That’s how much you’ll make.
Affiliate marketing? Same thing.
Digital products? Same thing.
So I guess we should talk about the Offer.
The offer is not the product.
The offer is not the message.
The offer is not the design.
The offer is not the price.
So what’s the offer?
The whole experience.
The offer is the message mixed with the design mixed with the product mixed with the follow-ups mixed with everything else.
If you go to a restaurant you might think the food is the offer.
But the food is less appealing if it seems overpriced.
Or maybe the food seems more appealing because of the price (you like showing off).
Or the food sucks because all you could smell was whatever was coming out of the bathroom.
Or parking was impossible to find.
Think about Apple packaging. It’s immaculate.
Something that is severely overlooked by most companies is the heavy focus of Apple.
It’s part of the offer.
You just paid $3,000 for a computer. You’re excited.
The box is battered. It’s hidden underneath that plastic that is impossible to open. There are tons of papers that you don’t care about.
It diminishes the experience. Now the offer doesn’t feel as good as it did before.
That doesn’t happen with Apple products.
When you get an Apple Computer it feels like opening a treasure chest.
It’s an experience in itself.
Now that $3,000 is starting to feel worth it.
But the offer is also the message.
I promise you this…
The better your message, the better your offer.
This is why it’s silly to compete on price. Price is just one part of the offer.
If you want to charge more, then charge more but make every other aspect of the offer more appealing than anyone else can.
As long as the offer matches the vision the audience has for themselves, you’ll make money.
That’s why Message-Vision Fit is so important.
The second part of the equation is the audience.
They are the vision in the Message-Vision Fit.
Everything that you do has to either match the vision they have in their head or show them an even better vision.
The better you get at that, the bigger of an audience you can have assuming you get your message out there.
But we are talking about making $1,000 a day so let’s get practical.
You can only make money if you talk to people willing to spend money.
This seems like an obvious statement, but I can’t tell you how many people create an offer, set the price really low, and then expect people to buy just because the price is low and the offer will help them.
If people don’t want to spend money on something then they won’t spend it.
It’s not your job to convince them to spend money.
It’s your job to show them that you can help them achieve their vision.
If you can do that then they’ll spend money if the vision is worth it.
Every Tuesday I have to take out two trash receptacles and put them on the curb for trash day.
One of them is filthy.
It needs to be cleaned.
I can hire someone for $40 to clean it, but guess what? I don’t want to.
That price is higher than my need to have my vision of a clean receptacle fulfilled.
Does that mean the cleaners should lower their prices?
They just need to find more people who feel a clean receptacle is worth way more than $40.
The Numbers Game
Before we dive into the exact how-to for making $1,000 a day, let’s take a look at the numbers game.
Mathematically how do you make $1,000 a day?
- Have a $10 offer that 100 people buy each day.
- Have a $100 offer that 10 people buy each day.
- Have a $1,000 offer that 1 person buys each day.
- Have a $10,000 offer that 3 people buy in a month.
You can see how we can keep going with this.
And this is where the magic happens.
We know the formula and we know this is a numbers game.
So if I want to make $1,000 a day I have to make sure that there are enough people who believe achieving the vision is worth the price I’m asking for.
Alright, with all of that out of the way now it’s time.
How to Make $1,000 a Day
Technically, you don’t even need this section.
All the info required to make $1,000 a day is already there.
But let’s start to put things together so we can see what the finished product looks like.
When it comes to the actual product, this can be anything. Books, courses, SaaS-stuff, consulting, ETSY products…whatever.
In the journey to making money, those are just tools to help you get there.
So when you see someone say “the best way to make money is with Amazon e-books” then know that they probably aren’t lying to you.
It’s not true because as long as you follow the formula and do well with it, then every way is the best way.
They just happened to find a way to make the formula work for them with Amazon e-books.
The same can be said of any other guru teaching you how to make money.
If there are a million ways to do this does that mean the post is over?
I’m going to give you some guidelines to make your life easier.
Step 1: Find Someone That Wants to Make Money
Before you jump the gun and think I’m talking about selling How-To Make Money courses, that’s not what I mean.
Although that’s a perfectly viable route.
What I mean is finding someone that is doing something that they believe will make them more money.
Tweeting is a great example.
There are plenty of people that tweet because they are trying to build a business and they are using Twitter to build an audience.
Now let’s say I want to create a SaaS product. I just have to find the people that want to make money with Twitter and then I need to figure out a solution for them.
Step 2: Find What Is Preventing Them From Making the Money
So I want to create a Saas Product.
Do I just create a scheduler like everyone else? That might be the solution, but let’s find out.
If I find that the people I want to reach have a problem with coming up with content, then a scheduler doesn’t really help.
The thing that is preventing them from making money is the fact that they can’t come up with content.
This is what TweetHunter does a good job with. I can log in and get the best tweets for the topic that I’m thinking of.
Not only do I get new ideas, but I get new ideas that have been proven to work.
Step 3a: Build Behind the Scenes
Don’t fall into the trap of thinking that you either have to build or do what is in 3b.
The truth is you should be doing both at the same time.
So if you found your product (book, course, SaaS, consulting, whatever) then start building it.
Step 3b: Talk About the Vision and the Problem
Now you need an audience.
Nothing is worse than building something over a long time, launching it, and nobody cares because you don’t have an audience that should care.
What you need to do is start talking about the problems that your audience is having and the vision of the future that you have.
“You want to achieve this, but this keeps getting in your way. “
Yes, you should talk about the solutions to the different problems as well.
The people that being to follow and listen to you are the same people waiting for your offer.
So by the time you launch your offer, you basically end up saying here is something that helps you achieve the vision quicker.
Step 4: Find Ways to Increase the Distribution of Your Offer
This is the step that really fucks with people because they have what they think is a perfect idea and now they tell themselves they just need to figure out how to get it in front of people.
The reality is that if you suck at talking about the vision that your audience has and the problems that they face, then this step is pointless.
But let’s say I’m doing a great job of talking about the vision, but I’m only doing it on Twitter.
I talk about it on Twitter and I send people to my offer on Gumroad.
But the problem is that I don’t control the Twitter algorithm so people don’t see 100% of my tweets.
That means I should set up an email list.
Now the distribution of my offer has increased.
And I might believe that there are people outside of Twitter that are perfect for my offer so I decide to start blogging.
This also helps with Twitter because I can share deeper thoughts on a blog than I can on Twitter meaning my offer gets distributed deeper within the mind of my audience.
Then I move on to TikTok, YouTube, Instagram, etc.
Putting It Together
Alright, those are the steps so let’s put them together real quick.
- People who want to make money with Twitter
- They can’t come up with content ideas or their content isn’t getting traction
- (A) Build a SaaS that provides them with a continuous library of the best-performing tweets in their niche (let’s say $10/mo so I need 100 customers) (B) Write daily on Twitter about how successful companies are made through valuable content creation
- Email course on creating better content.
Rinse and repeat Steps 3b & 4 and there you go.
And as you can see this plan is Universal.
It’s not about getting caught up in the actual product.
It’s more about what they want and what is preventing them from getting it.
Know those things and talk about those things consistently and you’ll see that $1,000 a day isn’t that hard of a thing to achieve.