The purpose of the bridge sequence is to segment my audience into people that want to hear about the new offer. I don’t want to bombard them with sales emails if they don’t feel it’s the right time for them. Especially with an offer that isn’t mine.
This way I can make sure that I’m sending emails only to the people that want them.
You know that pointless question people like to ask? The one about which skill should they teach in school?
That one.
And everybody gives their own ideas, but eventually, it feels like the consensus is either copywriting or storytelling. Don’t get me wrong, those are amazing skills to learn.
I think the world would be a better place if those were taught in school to everyone.
But I don’t think those are the most important skills.
In 2004, I had my first $20,000 month. It was unbelievable and also very dangerous.
I was 24 and bad with money. I think that $20,000 lasted about 2 months.
A couple of months later I made $40,000.
Same result. But this lasted about 3 months.
Each time I made a large chunk of money I figured it was because I was smart. I knew what I was doing and being smarter than everyone else meant that I could make money whenever I wanted.
Spoiler: I wasn’t smarter than everyone else. In fact, I was worse off because I had no idea why what I was doing was working.
So what did I do? I invested time in things that I thought brought me success but they didn’t.
I started a company and sold it 2 years later for a decent chunk of change. But still, looking back, I had no idea why it was a success.
I got an amazing 9-5 job in which over a 12 months span I received 3 promotions and 3 raises.
But guess what?
I still had no idea why this was happening.
In 2015 something happened.
I was broke broke. Like, couldn’t afford anything broke. Couldn’t buy food. Couldn’t pay bills. All of my credit cards got canceled.
I kept looking back at my life wondering what brought the success. Maybe it was the ideas that I had!
So I started a number of different projects and they all bombed. Maybe I needed to learn new skills! So I spent months getting back into design and development. I read books on Product Management.
It was like I was back in school. But I kept getting the same results.
Nothing.
But do you want to know what made it worse? Everywhere I looked online people were finding success. Not brainiacs. Regular people with regular stories.
They had 4-7 figure months. I looked at what they did and nothing impressed me. Their ideas weren’t fancy. They didn’t do anything I couldn’t do.
And yet they were succeeding. It pissed me off.
One day an old friend hit me up and asked me about a blog that I used to write on a decade prior.
“Remember that blog post you wrote about the color purple? I still think about that blog post today.”
I thought that was pretty funny. I had written a blog post on why purple was the best color for web design. It wasn’t a serious post. I was just having fun.
But it stuck with him after all this time.
“I wish you hadn’t stopped writing…”
Let me tell you something. I’ve been punched in the face, headbutted and had my nose broken, and even had a champagne bottle hit the back of my head.
Those words hit me harder than all of those other things.
I wish you hadn’t stopped writing…
That’s when I realized what caused my success and why I was stuck where I was.
Tomorrow, we can talk about it.
