Paul Scrivens Boy do I have some stories to tell about Pinterest Marketing! Back in the day… Nah, we don’t have to get into what Pinterest used to be like, though, do we? If you were there, you already know. If you weren’t, well, there’s no reason to reminisce, is there? Instead, let’s talk about Pinterest marketing …
The Power of Lead Nurturing In the digital marketing arena, capturing leads is only half the battle. The other half is effectively nurturing those leads to convert them into loyal customers. This is where the power of lead nurturing comes into play. What is Lead Nurturing? Lead nurturing is a strategic process designed to engage …
Understanding Customer Retention Before diving into the nitty-gritty of customer retention strategies, it’s crucial to understand what customer retention is and why it’s so important for your online business. What is Customer Retention? Customer retention refers to the process of engaging existing customers to continue buying products or services from your business. It’s about nurturing …
Understanding A/B Testing As an online business owner, you are constantly making decisions that influence the success of your digital products. One way to help guide these decisions is through A/B testing. What is A/B Testing? A/B testing, also known as split testing, is a method used to compare two versions of a webpage or …
The Journey of a Lead When you’re running an online business selling digital products like courses, your ultimate goal is to convert your prospects into paying customers. To do this effectively, it’s important to first understand what a sales lead is and how they move through the sales funnel. Defining a Sales Lead A sales …
The Power of Persuasion in Marketing In the world of digital marketing, the ability to persuade your audience is a powerful tool. As an online business owner, understanding and effectively implementing persuasion principles can be the difference between a visitor and a customer, an observer and a participant. Understanding Persuasion At its core, persuasion is …
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