There is this ridiculous saying that goes something like this…
I’d rather work 80 hours for myself than 40 hours for someone else.
It’s ridiculous because the truth is that you build the things that you build so you don’t have to work as much. It’s different if you open up a deli, but you are building an online business that allows people to buy from you from anywhere in the world 24/7.
At some point, you shouldn’t have to work 80 hours a day.
In fact, you should get to a point where you can disappear for days on end and things are fine. And that doesn’t mean hiring a team of people to manage.
It means building a business where the engines continue to run without you having to keep your foot on the gas.
But how do you do that?
The 3 Engines
There are 3 engines that run your business:
One engine doesn’t work well without the other. In the beginning, when you’re starting your business you have to work really hard to get those engines humming.
The problem is that some people feel as though they have to continue watching over those engines to ensure they are running.
But these engines should work like a flywheel. It can be hard to get started, but once it has momentum, then it feels like it can move on its own forever.
You need to get to the point where a minimal amount of effort on your end keeps the engines running and that requires the 3 engines working well in harmony. Each engine does a great job of feeding the others.
How does that look for your business?
The Failure of Social Media
First, we love social media. It’s amazing how you can start from nothing and suddenly get noticed by people anywhere in the world.
But social media has one major flaw: it stops working if you stop feeding it.
This is why bigger Creators end up working all of the time. They have to constantly produce content because new content always needs to be posted.
You might’ve felt that crunch before as well. Even if you take a day off from posting it can seem like the algorithm hates you the second you come back.
When you’re building up your business that doesn’t feel too bad because it’s something you know you have to do. But what happens a year from now? Two?
What most people do is hire more people. There is nothing wrong with that, but that also means you have other people to manage.
But there is an alternative.
The 3 Engines…Again
Remember the 3 engines?
How do you eventually get to the point where all 3 are humming nicely? You build a Full Stack Engine.
Don’t worry, we’ll explain what that is. Looking at the first engine, Attention, you need a source of content that can get attention for long periods of time.
For example, the half-life of a Twitter post is about 14 minutes.
However, when you write a blog post that starts to rank on Google it can bring you traffic for years to come. But that doesn’t mean you give up on social media.
You want the Acquisition and Award (where you make money) to be working as quickly as possible and that’s where social media comes into play.
Social media is the starter for your engines, while your blog content becomes what keeps them humming long-term.
Now, when you saw the word “blog” your eyes might’ve rolled into the back of your head. Blogging?! Isn’t it dead?
And doesn’t it take up so much time that you don’t have any time or energy for anything else?
Last year, our answer would be yes. For most people, it’s way too much time.
This year, our answer is different. Now we’re able to easily get 10-20 posts out a week with a chance of all of them ranking, but more importantly, all of them doing their job in building our audience.
Over time, this content will become the dominant driver of the Attention engine and help to fuel the Acquisition and Award engines.
The Most Prolific Win
We wish this wasn’t true but it’s been that way for a while now. Those who can be the most prolific are the ones that win this online game.
But what does that mean? Does it mean those that are able to push out the most content win?
No, not if that content doesn’t come with a certain level of quality. But those who are able to consistently push out quality content are those that are winning.
And it’s time for you to catch up.
Full Stack Engines
Over the past couple of months, we’ve been getting a number of requests for coaching and sometimes we do it, but it’s expensive (it’s worth it though) and we understand that 1-on-1 coaching doesn’t fit everyone’s needs.
And then there are those who might need a bit more than being handed a course and told to go after it.
So what we’ve decided to do is to offer a form of group coaching + challenge. This will be the last time we offer any type of coaching.
How will it work? On September 18th, 60 people will spend 60 days building their own Full Stack Engine.
Not by just reading a book or watching videos from a course, but by following exactly what we do with a new brand.
What does this look like? By the end of the 60 days you’ll have:
- A blog with at least 20 posts along with a working SEO strategy
- A social media content strategy for any platform
- A complete sales funnel
- A book that you can sell
It doesn’t matter if you’re starting from scratch or already know who you are talking to. At the end of the 60 days, you’ll have your Full Stack Engine up and running.
But if we’re being honest we know that one of the biggest hurdles for people is that they get in their own way. That’s why you’ll be in a community with everyone else sharing your work as you move along.
Consider it a 60-day school session. You’ll be given an assignment, shown exactly how to do it, and when it should be done.