My Diagnosis
What are the hidden rules to your own game? The ones that only apply to you that hold you back?
We Don’t Follow Advice
You can get all of the advice in the world, but it doesn’t apply to you until it fits within your world.
[ON #3] The Lack
Is it possible to send too many emails? Only if they lack this essential element to make them all work.
The Rules to the Money Game
A ton of Creators are trying their best to make money but they are often falling short. It’s not due to a lack of effort. It’s usually due to not understanding the rules to the money game.
These 5 Letters Will Make Anyone Succeed on Linkedin…
Before you read anything on this page it’s important to understand something about me. I’m terrible at job interviews. I’m the absolute worst at them. Over the years I never understood why that was because I know my stuff. Until one day it hit me. I was trying to be who I thought the interviewer …
Writing Course Exercise
One day a new writing course popped into my inbox and then 10+ emails about it from other people came in. So I decided to see how I would handle both the sales page (if I owned the course) and the sales sequence if I was an affiliate for the course. The Sales page was …
Sales Sequence #3 – Writing Course
Today is the final day to get access to [the writing course]. From my understanding, it will be open again one day so this isn’t an all-or-nothing deal. So if you can’t grab it now that’s okay. If you aren’t sure if you’re ready for it then let’s consider this. Let’s pretend you were the …
Sales Sequence #2 – Writing Course
I’ve never told anyone this story before so let’s keep it between you and me, okay? In 8th grade, I had a crush on this girl. So to let her know how I feel I decided to write her a poem. Well, that isn’t entirely accurate. I stole a poem from a book that my …
Sales Sequence #1 – Writing Course
You’re receiving this email because you want to be a better communicator. Actually, if we’re being honest that’s not completely true. You’re receiving this email because you want to make more money and becoming a better communicator is your path to doing that. But to understand the power of this we need to look at …
Bridge Sequence #2 – Writing Course
Yesterday, I mentioned how I wanted to talk to you about the most important skill one can have if they want to find success. If you missed it, you can find it here. You should read that before reading this otherwise none of this magical email will make sense. I won’t make you wait on …
Bridge Sequence #1 – Writing Course
The purpose of the bridge sequence is to segment my audience into people that want to hear about the new offer. I don’t want to bombard them with sales emails if they don’t feel it’s the right time for them. Especially with an offer that isn’t mine. This way I can make sure that I’m …
Master This Skill & Choose Your Economy
This is a sample sales page exercise that I did for an offer that I saw today. I thought it could be tweaked and wanted to write it in the style of a Silent Sales Page. Did you know that The Cat in the Hat only contains 236 different words? Dr. Seuss (Theodor Geisel) was …
[ON #2] The Goal
Everyone has a North Star and that’s the main goal that you strive to achieve with your business. But sometimes that North Star is pointing in the wrong direction.
Forget Your Personal Brand, Build a World Instead
Forget about building a personal brand. That’s limiting. Instead, focus on world-building and see where it can take you.
Wait Your Turn
They can only continue to grow if they make you wait your turn. So that’s what they tell you. You must always wait your turn. Fuck that.
[ON #1] The Battle
Building a business is similar to building IKEA furniture. There are a set of instructions that are Universal, however, if you don’t win the battle in your mind, you end up building nothing.
Selling Sucks
Selling isn’t fun. But that doesn’t mean you can’t find ways to make it interesting. As long as you understand the Customer’s Journey you can start to have fun with it.
The King of Blogging
I started blogging in 2003. At least I think it was called blogging back then. I did pretty well with it. I had a blog where I wrote about web design. I enjoyed it. It brought me a lot of money through various means but eventually, I got tired of talking about web design so …
The Odd Creator’s Guide to Content Marketing That Brings You True Fans
First, it’s important that we get something out of the way. I fucking hate the term content marketing. Marketing is marketing. Content marketing makes it feel as though all of your content fits into this little category and because of that, most creators follow a templatized method of content creation. It makes their content dull …