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The 5 Best Digital Products for Photographers Who Love Passive Income

Being a photographer is awesome. Being a photographer that makes money though is even better and while I can’t help you build a photography business, what I can help you with is making money with your photography skills.

It’s easy to get caught up in the idea that the best way to make money as a photographer is to get booked with clients but that isn’t true at all. The best way to make money as a photographer is through digital products.

Digital products for photographers not only provide you with an additional stream of income but also allow you to showcase your expertise and reach a wider audience.

Digital products are essentially downloadable assets that can be purchased and used by others to enhance their own photography endeavors. From Lightroom presets and Photoshop actions to e-books, online courses, and even stock photography, the possibilities are endless.

But why should you as a photographer consider diving into the world of digital products?

You can’t be everywhere at once and you definitely can’t work 24/7. Digital products allow you to make income no matter what time of day it is. When you’re thinking about passive income, this is probably what you’re thinking about.

Once created and made available for sale, these products can continue to generate revenue without requiring constant time and effort.

This allows you to focus on your craft while still reaping the financial rewards.

Plus, digital products provide photographers (like you!) with an avenue to increase your reach and marketability. The more your name is out there, the more recognized you are which brings about more opportunities.

By offering your expertise in a digital format, photographers can transcend geographical boundaries and connect with a global audience.

Whether it’s through e-books, online courses, or presets, photographers can share their knowledge and techniques with aspiring individuals who are hungry for learning and improvement.

By developing high-quality products that deliver value, you can establish yourself as a trusted authority in your niche.

In this comprehensive guide, we’re going to delve into the various types of digital products available to photographers and explore the step-by-step process of creating and selling them.

We will also discuss the different platforms that photographers can leverage to reach their target audience. Whether you’re an aspiring photographer looking to monetize your skills or an established professional seeking new avenues for growth, this guide will provide you with the knowledge and insights to embark on a successful digital product journey.

So, without further ado, let’s embark on this exciting exploration of the world of digital products for photographers!

Benefits of Digital Products for Photographers

By creating and selling digital products, you can unlock a multitude of benefits that enhance your income, reach, and authority in the industry.

Let’s explore some of the key advantages digital products offer to photographers.

Passive Income Generation

One of the best benefits of digital products for photographers is the potential for passive income generation.

Unlike the constraints of trading time for money with client work, digital products allow you to create assets that can be sold repeatedly without requiring ongoing effort.

Once a digital product is created and made available for purchase, it can continue to generate revenue even while the photographer focuses on other aspects of their business or enjoys some well-deserved downtime.

Whether it’s selling Lightroom presets that help other photographers achieve stunning edits or offering online courses that share valuable knowledge and techniques, the ability to earn income passively can provide financial stability and freedom for photographers.

With the right strategy and marketing, digital products can become a reliable source of income that complements other revenue streams.

Increased Reach and Marketability

Digital products enable photographers to extend their reach far beyond their immediate vicinity or client base.

By offering products that can be accessed and purchased online, photographers can tap into a global audience of potential customers. This expanded marketability allows photographers to connect with fellow enthusiasts, professionals, and aspiring creatives from diverse backgrounds and locations.

Plus, selling digital products can help photographers establish themselves as authorities in their niche, further enhancing their marketability.

By creating and sharing valuable resources such as e-books, guides, or online courses, photographers can showcase their expertise, share their unique vision, and build a loyal following.

Types of Digital Products for Photographers

Alright, this is what you’ve been waiting for.

It’s time to look at some of the different types of digital products that photographers can begin to take advantage of. The great thing about these products is that they are created from the tools that you use every single day.

It’s like a carpenter selling their sawdust.

Lightroom Presets

Lightroom presets are pre-defined settings that can be applied to your photos with just a click of a button.

These presets are designed to enhance the colors, tones, and overall look of your images, saving you valuable time in post-processing. With a wide variety of presets available, photographers can effortlessly achieve different moods and styles in their photographs.

From vibrant and punchy to moody and vintage, the possibilities are endless.

Why do these sell so well? Because when a photographer wants to get a certain look they can either spend time themselves creating it or save a ton of time by applying a preset.

Looking for a real life example? Here you go.

Photoshop Actions

Similar to Lightroom presets, Photoshop actions are a series of recorded steps that can be applied to your images.

These actions automate complex editing processes, allowing you to achieve stunning effects and transformations with ease.

Whether you want to add a dreamy haze, create a dramatic black and white conversion, or retouch portraits flawlessly, Photoshop actions can be a game-changer for photographers.

Looking for a real life example? Here you go.

E-Books and Guides

E-books and guides are valuable resources for photographers looking to improve their skills and knowledge.

These digital products can cover a wide range of topics, from beginner’s guides to advanced techniques. They often include step-by-step instructions, tips, and examples to help photographers master various aspects of their craft.

Whether you want to learn about composition, lighting, or post-processing, e-books and guides provide a wealth of information at your fingertips.

E-books are our favorite type of digital product for creatives because they are so quick and easy to get started with and they work great for any niche.

Whether your audience is other professional photographers or hobbyists, there are lots and lots of ideas that would work for a digital product that would fit into the e-Book format.

Looking for a real life example? Here you go.

Online Courses and Workshops

Once you’ve got an e-book under your belt, courses and workshops are a great second digital product.

If you’re passionate about teaching and sharing your expertise, online courses and workshops are an excellent way to connect with aspiring photographers.

These digital products offer comprehensive lessons and tutorials that can be accessed from anywhere in the world.

From beginner courses that cover the basics to specialized workshops on specific genres or techniques, online learning platforms provide a flexible and interactive learning experience for photographers of all levels.

Looking for a real life example? Here you go.

If information based digital products like e-books and courses are your thing, you should check out Full Stack Engines.

Stock Photography

Even with Midjourney taking a lot of the attention away from photographers, there is still a strong market for stock photography.

As a photographer, you can create and sell your own stock photos, allowing others to license and use them for their projects. This not only provides a passive income stream but also gives you the opportunity to showcase your unique style and vision.

From landscapes and portraits to food and lifestyle, there is a market for every niche in the stock photography industry.

There Are More Options

We’ve only talked about the main digital products that we’ve seen photographers have success with but the truth is that there are a ton of different types of digital products that you can offer.

The world of digital products for photographers is vast and exciting.

Lightroom presets, Photoshop actions, e-books and guides, online courses and workshops, and stock photography are just a few examples of the opportunities available to photographers.

By tapping into these digital product ideas, photographers can not only monetize their skills but also share their passion and expertise with a broader audience.

For more information on digital product creation and selling, check out our articles on digital product ideas and selling digital products on Shopify.

How to Create and Sell Digital Products

This is the most important part of all! It’s easy to find ideas for digital products, but it’s a completely different thing to sell them.

It’s time we figure out what is needed to not only sell your digital products, but how to do so in a way that makes it both fun and profitable. The last thing you want to do is continue to stress about getting your next client.

Identify Your Niche and Target Audience

Before embarking on your digital product creation journey, it’s crucial to identify your niche and target audience.

By honing in on a specific area of expertise, you can tailor your products to meet the unique needs and preferences of your audience. Are you specializing in landscape photography, wedding photography, or perhaps pet photography?

Determine your niche and understand the demographics and interests of the people who are most likely to benefit from your offerings.

Conducting market research and analyzing the competition can provide valuable insights into the demand and potential profitability of your chosen niche.

And I get it. You want to take photos of lots of different things and that’s okay, but if you’re going to sell stock photos it becomes a lot easier to focus on a specific niche so you understand what photos you need to take.

When you’re dealing with Lightroom Presets and Photoshop Actions then the niche doesn’t matter as much.

What about courses and books? That depends on that the topic of those digitals products is. For example, if you’re course is a general photography course then it doesn’t matter your niche.

But if you want to make your life easier then you’ll start with a niche, let’s say taking animal portraits, and create a digital product around that.

Develop Your Product Idea

This is pretty straightforward. What is the outcome that people want?

When it comes to Lightroom presets they want beautiful aesthetics quickly and so that is what you’re trying to help them achieve.

If you want to create a course or book then what outcome are they hoping to achieve? Stick with one outcome that you know you can help people with.

Do Your Research

It’s also important to do your research. You want to see who else is selling similar products and how they are selling them. What messaging are they using? What platforms?

And don’t be scared to see others selling the same products. If they are making money that’s a good thing. It means there is a market for your idea.

Just take note of what they’re saying to their audience. How are they leading them to their product?

Create Your Digital Product

With your product idea in hand, it’s time to bring it to life and create your digital product.

Depending on the type of product you’ve chosen, this may involve editing and organizing your photography presets, designing visually captivating e-books, or recording engaging video content for your online courses.

Leverage your skills and expertise to create high-quality products that offer value to your audience.

Remember to focus on quality and uniqueness, as these aspects will set your offerings apart from the competition.

If you want to create an ebook then we have a wonderful guide on ebook creation here.

digital products for photographers

Set Pricing and Packaging Options

Once you’ve created your digital product, it’s important to determine the pricing and packaging options that best align with your business goals and target audience.

Consider factors such as the value and complexity of your product, the time and effort invested, and the perceived market value. Offering different pricing tiers or bundles can provide flexibility and cater to a wider range of customers.

Additionally, offering a free or discounted trial period can help entice potential customers and build trust in the quality of your products.

Experimentation and gathering customer feedback can help you find the optimal pricing strategy that maximizes both revenue and customer satisfaction.

Market and Promote Your Product

Creating a remarkable digital product is just the beginning; marketing and promotion play a crucial role in reaching your target audience and generating sales.

Start by establishing a strong online presence through your website and social media platforms. Utilize platforms like Shopify and online marketplaces to showcase and sell your products.

Craft compelling product descriptions, utilize visually appealing imagery, and leverage customer testimonials to build credibility and entice potential buyers.

In addition to these strategies, consider implementing content marketing techniques such as blogging, guest posting, and creating captivating videos to showcase your expertise and attract organic traffic to your website.

Engage with your audience through social media, email marketing, and online communities to foster relationships and build a loyal customer base.

Remember to continuously improve and update your products based on customer feedback and industry trends to stay ahead of the curve.

By following these steps and implementing effective marketing strategies, you can successfully create and sell your digital products, establishing yourself as an authority in the photography industry while generating a sustainable income stream.

So, get ready to embark on your digital product journey and unleash your creativity to captivate and inspire photographers worldwide.

Platforms for Selling Digital Products

Once you’ve created your captivating digital products as a photographer, it’s time to explore the various platforms available for selling them.

These platforms provide you with the necessary tools and infrastructure to showcase your talent and reach a wider audience. In this section, we will discuss three popular options: online marketplaces, self-hosted websites, and social media platforms.

Online Marketplaces

Online marketplaces are bustling digital hubs where photographers can showcase and sell their digital products.

These platforms offer a wide range of benefits, including a ready-made customer base, built-in payment systems, and robust marketing support. Examples of popular online marketplaces include Etsy, Creative Market, and Shutterstock.

By listing your digital products on online marketplaces, you can tap into a large community of potential buyers who are actively searching for unique and high-quality photographic resources.

These platforms often have dedicated sections for photographers, making it easier for customers to discover your offerings.

Self-Hosted Websites

For photographers looking to have more control over their online presence and branding, self-hosted websites provide an excellent solution.

With a self-hosted website, you have the freedom to create a personalized online storefront that reflects your unique style and vision.

Platforms like Shopify and WordPress offer robust e-commerce solutions that enable photographers to set up their own digital storefronts. These platforms provide flexibility in terms of design, pricing, and packaging options.

Additionally, having your own website gives you complete control over customer data and allows you to build a direct relationship with your audience.

Social Media Platforms

In today’s digital landscape, social media platforms have become powerful marketing tools for photographers. Platforms such as Instagram, Facebook, and Pinterest allow you to showcase your digital products to a vast audience and engage with potential customers directly.

By leveraging the visual nature of social media, you can create captivating posts and share snippets of your digital products.

This not only helps to generate interest but also encourages potential buyers to visit your online store or marketplace listing. Social media platforms also offer targeted advertising options, allowing you to reach specific demographics or niche markets.

It’s important to note that while social media platforms can be effective for promoting and driving traffic to your digital products, they may not provide the same level of e-commerce functionality as online marketplaces or self-hosted websites.

Therefore, it’s recommended to use social media as a complementary marketing channel rather than relying solely on it for sales.

In conclusion, when it comes to selling your digital products as a photographer, you have a range of platforms to choose from. Online marketplaces, self-hosted websites, and social media platforms each offer unique advantages and can be used in combination to maximize your reach and sales potential.

Consider your goals, target audience, and desired level of control to determine which platform(s) align best with your business strategy.

Tips for Success

To thrive in the world of digital products for photographers, there are a few key tips that can elevate your success and set you apart from the competition.

From focusing on quality and uniqueness to engaging with your audience, these strategies will ensure that your digital products make a lasting impression.

Focus on Quality and Uniqueness

In a saturated market, quality and uniqueness are paramount. To stand out from the crowd, you must strive to create digital products that are unparalleled in terms of craftsmanship and originality.

Whether it’s a collection of Lightroom presets that beautifully enhance photographs or an e-book that shares your expert knowledge, each product should be meticulously crafted with attention to detail.

Investing time and effort into ensuring that your digital products are of the highest quality will pay off in the long run. Not only will customers appreciate the value they receive, but they will also be more likely to recommend your products to others.

Remember, word-of-mouth can be a powerful tool in growing your customer base.

Engage with Your Audience

Building a strong connection with your audience is crucial for success in the digital products realm. Take the time to engage with your customers by responding to their comments, answering their questions, and seeking their feedback.

This level of interaction not only fosters a sense of community but also demonstrates your dedication to customer satisfaction.

Consider hosting live Q&A sessions or virtual workshops where you can interact with your audience in real-time. This not only allows you to share your expertise but also provides an opportunity for customers to connect with you on a deeper level.

By fostering these relationships, you can cultivate a loyal customer base that will continue to support your digital products.

Offer Support and Customer Service

Providing exceptional support and customer service is essential for building trust and credibility. Ensure that your customers feel supported throughout their journey, from the moment they purchase your digital product to any post-purchase inquiries or technical difficulties they may encounter.

Be responsive to customer inquiries, offering timely and helpful solutions to any issues they may face. This level of care will not only leave a positive impression but also encourage repeat business and referrals.

Remember, satisfied customers are more likely to become your brand ambassadors, spreading the word about your exceptional products and service.

Continuously Improve and Update Your Products

To stay ahead in the ever-evolving world of digital products, it’s crucial to continuously improve and update your offerings. Keep an eye on industry trends and customer feedback to identify areas for improvement or new product ideas.

By staying relevant and adapting to changing demands, you can ensure that your digital products remain in high demand.

Regularly update your existing products with new features, enhancements, or additional content. This not only adds value for your existing customers but also entices new customers to make a purchase.

By demonstrating your commitment to staying current and providing the best possible experience, you solidify your position as a leading creator of digital products for photographers.

In conclusion, by focusing on quality and uniqueness, engaging with your audience, offering exceptional support and customer service, and continuously improving and updating your products, you can position yourself as a standout creator in the world of digital products for photographers.

Embrace these tips and watch your success soar as you captivate customers and establish yourself as a trusted authority in the industry.


The world of digital products offers a wealth of opportunities for photographers to expand their creative horizons and boost their business.

With the right strategy, digital products can become a lucrative addition to your revenue stream.

So, whether you’re a professional photographer looking to diversify your income or a passionate hobbyist looking to share your skills with others, don’t hesitate to explore the world of digital products. Your creative journey awaits, and the possibilities are endless.

To discover more about digital product ideas and how to bring them to life, check out our digital product ideas and digital product creation guides. And if you’re interested in selling digital products on a reliable platform, be sure to explore Shopify, one of the leading e-commerce platforms for digital creators.

(Psssst…check out the Step-by-Step Guide on How to Start Selling on Shopify as an Artist.)

Remember, the world of digital products is vast and ever-evolving, so stay curious, keep innovating, and embrace your journey as a photographer and digital product creator.

Happy creating!

If your digital products aren't making you at least $300 a day then there is room for improvement...

In today's world, it's not enough to simply know how to create a digital product.

You need to know the whole system to make your business flourish.

This is why you build an Automated Sales Machine. Sounds fancy, right?

It can be but it's not that difficult to put together. Let us walk you through the steps of building your own Automated Sales Machine that consistently generates sales of your digital products.

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