The worst thing that you can do as a Creator is work hard. Wait, that doesn’t sound right. There is nothing wrong with working hard, but you shouldn’t be working hard on the same things on Day 1,000 as you did on Day 1. That still doesn’t sound right. It’s like you build an ice …
Newsletters are all the rage and for good reason. People love to get an email that is packed with the exact information they are looking for. But there is also a small problem with Newsletter. They aren’t great at selling. Why? People open a newsletter with the expectation to always see the newsletter. It’s like …
It’s pretty simple: Congrats! You’re a content creator. But that’s probably not what you meant when you came to this page. You want to know how does one become a Content Creator that makes money. Maybe you have a job you’d like to leave or you don’t have a job and have no intention of …
Now back to Marty. He’s using this funnel and it’s working. However, to make more money he knows he needs to drive more volume to the page. Just like I had to do before my wife wrote that blog post. So he uses all the tips, tricks, and hacks to do so. Marty’s brother, Yanni, …
Every person that purchased the offer got a welcome email. Rarely did anyone respond to it and those that did mentioned how they wanted to lose weight with Keto. Nothing out of the ordinary. But one day I got an email from Emily. I expected to hear about how she wanted to lose weight with …
There is a fallacy in the World of Creators that you shouldn’t monetize too early. Instead, you’re supposed to create a ton of value and earn an immeasurable amount of trust before trying to make money. This makes no sense at all for one very good reason. Some people are demanding help right now! You …
Designing for Extremes is a great practice to speed up the growth of your business and standout from the crowd. Here’s how to do it.
While most people want to go build an audience, you should focus on building customers. You might think they’re the same thing, but they aren’t.
Should you wait 6 months before trying to make money as a creator? Sure, if you’re filthy rich. But for everyone else here is a strategy you can use.
Understanding the Customer Journey and how to plan a content strategy around it can be the difference between $100 months and $100,000 months.
So by now, we should be in agreement with why a business succeeds. Now we need to figure out the HOW of things. How do you build a successful creator business that offers you the desire you crave? To understand that, we need to go back to the basics. Let’s bring back the formula. The …
You can get anyone to give you money if you trick them or scare them enough. That doesn’t sound like something to be proud of, but that’s the foundation of most online marketing today. Think about a traditional funnel: As a Creator, you can see this is a numbers game. Follow this process with enough …
I know you. You want a foolproof, guaranteed chance of success at this game. At least your ego does. “How do I know this will work?” It’s a legit question to ask. If you do everything that you learned in the first 4 days you SHOULD be fine. But this day is meant to ensure …
By now, you should be thinking “Damn, yeah, I definitely need to have those things in place before I go to the next step…“ And the next step is Distribution. Funny enough, this is where people on the outside think that successful people find their success. “They Tweet 3x a day, that’s why they succeed!” …
Alright, so you now know that people only buy improvement and they buy a solution that helps them achieve that improvement by overcoming whatever is blocking them. But how does a business put that all together? It all comes down to a fit. Before I tell you what that is, we need to understand the …
You know the only thing people buy (if you’ve forgotten already it’s Improvement). Now let’s talk about what pushes them to buy. Because if you’re like me, maybe you try to find your own solutions. “Why would anyone sign up to use that software when they could just do it in Google Sheets?” This is …
If I could go back in time and tell myself one thing before I started my Odd Journey, I would tell myself that people only buy one thing. Improvement. That’s it. They don’t buy my ideas. They don’t buy my designs. They don’t buy my products. They buy the idea of their life improving. It …
You have a choice. Build a publication or build a library. One is great for now while the other is great for the next 100,000 days.
What is the Attention Economy and why does it matter for Creators? If you can understand the different types of attention then you have a chance of winning.
In the Attention Economy, all currency isn’t the same. While most Creators go and chase any type of attention, here is how you grab the right attention.