The Paths

I know you.

You want a foolproof, guaranteed chance of success at this game.

At least your ego does.

“How do I know this will work?”

It’s a legit question to ask. If you do everything that you learned in the first 4 days you SHOULD be fine.

But this day is meant to ensure that you are definitely fine.

There are 3 guaranteed paths to success in business:

1. Being first.
2. Being more prolific.
3. Being different.

1. Being First

This doesn’t mean you have the first product on the market. This means you are the first with the best message in the market.

You’re the first to actually match the message with the audience’s vision.

Let’s say you want to show people how to grow on TikTok. There are a LOT of people that can help others with that and they make it known.

But you happen to be a former teacher and you notice that nobody is talking directly to teachers to help them grow their TikToks.

Guess what? 

You do and because of that, you win.

(Teachers not having much money to buy your offer is a different thing of course so maybe this was a poor example…)

2. Being Prolific

This is the one where people say it’s not fair, but the game is the game.

Let’s say you nail your message and you’re talking to your audience, but you’re only blogging. You’re hoping that people find you via Google.

Someone else notices that you don’t do social media. They see you’ve done a good job of matching the message with the vision and so they copy it and take it all to social media.

They are on everything every single day.

You’re lucky to make $500 a month and they are making $50,000. 

You say it’s not fair. You came up with the offer first!

But because they were more prolific, the audience found out about them and they still don’t know who you are.

And because of that, you lose.

3. Being Different

This one is pretty much Being First with a slight twist.

This one is my favorite because it allows you to enter a crowded space and grab your own slice of the pie.

It’s also the trickiest because it requires expertise.

Basically, you look at what the experts say in your industry and you tell your audience that to find success they should do the opposite.

The Contrarian View.

Of course, the opposite has to lead to success. You can’t just say the opposite just to say it.

This works because there will be a large number of people that try what the experts say, but it just doesn’t work out for them. They aren’t getting the results that they want.

You see this in the weight loss niche a lot.

“Tired of eating…”

In many ways, this Bootcamp is contrarian. It’s different because these are the things that nobody talks about.

Instead, you’re led to believe that being on LinkedIn is your path to success. Or building an agency.

This Bootcamp takes the approach that if you know WHY things are successful, then you can go out and make anything successful.

Things that have made me a LOT of money in the past…

• When people were saying SEO was the best way to get traffic I was showing bloggers how you could get traffic from Pinterest on day 1
• When people were saying TikTok was for teenagers I was showing people how to make 6-7 figures from it with 1-2 videos a day
• When people were saying you needed at least 1,000 people on your mailing to make money I was showing them how to make money with the first subscriber

If you do things right, eventually your contrarian thinking becomes the mainstream thinking. And that’s okay because you were the first and most prolific with it so you sit at the top of the mountain.

And guess what? Some smartypants is going to see what you and others are saying and say that you should do the opposite. 

And it will work for them!

And that’s okay.

So if you can’t do one of these three things:

1. Be First
2. Be Prolific
3. Be Different

…then my advice is to start over.

The Problems

Everything up to this point is the Foundation for building a successful business.

You can go back through everything that you learned here and see how a business applies it.

It’s the foundational stuff that may try to skip over. It’s like trying to build a tower without understanding gravity.

But now that you know these things, how can you apply them to your own business?

Before I show you, it’s important to go over why the current state of marketing has a ton of problems.