You might’ve heard that you can make some pretty good money with blogging, but the idea of blogging doesn’t really work for you.
So you want to know an alternative to blogging that offers the same type of results.
Well, I have a surprise for you. There are some alternatives to blogging that work for different people and we’re going to cover those but first I think it’s important to understand WHAT blogging actually does for people.
What Is Blogging?
When I talk about blogging I don’t mean personal blogging where you write whatever you want and just hope people come to like your photos.
When I talk about blogging I’m really talking about content marketing.
The idea is that you use your blog posts to attract people to your site to lead them to an offer.
The idea is that your blog posts are meant to help boost trust with your audience and authority.
Blogging is the marketing department for your business. You aren’t blogging for fun. You’re blogging for results.
Typically, results mean money.
So that’s what we’re talking about here. What are some alternatives to blogging that will make you money?
But just to make sure you understand what blogging is, in essence, it’s a way to show people your value and then you convert that into money.
Think about the Pocket Business Framework:
- Get them to notice you
- Get them to pay attention to you
- Get them to trust you
- Convert that trust into money
You can see how blogging helps with all of those things.
The Goal Is to Build an Audience
When building an online business the goal is to build an audience, but the audience in this case probably isn’t what you’re thinking of. When talking about the audience at Odd Noodle, we like to think of the people who will buy from us.
That is the audience.
Not the people who might follow us. Those people will get the free help they want just by following us, but the goal is to make money so what can we do to bring those people into the fold?
You see, the online businesses we build all follow the same structure.
Audience x Offer = $$$$$$
We always have some type of digital product that we sell. As you can imagine blogging can help greatly with the sales of these products, but we don’t need blogging to sell these products.
We just need a way to attract an audience and that’s why there are alternatives to blogging that can work just as well.
So what can you do instead of blogging that will achieve the same effect?
Alternative to Blogging: 3 That You Should Consider
I guess I should say that if you don’t want to do blogging because you think it’s hard then I’m not sure you’re going to like these, but let’s give this a shot anyways.
Blogging but in video form!
Honestly, if someone had to choose between blogging or YouTube, I’d say YouTube most of the time because it’s easier to build a connection with your audience.
It doesn’t mean it’s easier to grow an audience but you’ll find people drawn to you more when they can actually see and hear you.
Plus, you know there is already a large audience (billions) on YouTube so it comes down to can you get YouTube to show you to other people?
If you can then you’re on to something amazing.
The largest benefit of YouTube is the built-in audience. Just because you upload a video doesn’t mean YouTube will send you viewers but YouTube has an audience of over 2 billion people that are on it daily.
That’s a large pie that you can carve a piece from and that’s why it is so beneficial for many people.
Blogging but in audio form!
I shouldn’t have to explain podcasting. The key with podcasting is that you have to consistently promote your podcast over and over and over again and you gotta get good at entertaining.
You’re asking people to sit down and actually listen to you, usually for an extended period of time, and that dives into their time.
So you have to make it worth their while.
Substack has made this a legitimate form of making money.
Paid newsletters are gaining in popularity because you don’t have to worry about all of the technical aspects of blogging.
You just have to create a great newsletter that people want to read.
It’s very similar to podcasting in the sense that you’re going to have to work your ass off and promote it, but once things take off, you have a natural network effect of people forwarding your emails to others.
You Don’t Have to Blog
Here’s the thing, you don’t have to blog to create a successful online business. The Pocket Business Framework that I mentioned above doesn’t address specific tactics because specific tactics aren’t needed.
You just have to make sure that your business follows each of the steps if you want any chance of succeeding.
It Doesn’t Have to Take Months to Monetize Your Blog
The sooner you can create your book and get it out, the sooner you have a chance of making money with every single person who visits your blog.
The 12-Hour eBook Method was designed to help you get a book onto your blog in the shortest time possible so you don’t need to wait until you hit 100,000 pageviews before you can start making money.
Why You Should Consider Blogging
I know you came here because you wanted to learn about alternatives to blogging but let’s briefly talk about why you should blog.
The most important reason is that it gives your own content a home that belongs to you. Everything we write here on our site is ours. Nobody can take it away from us.
This is powerful because it also leads to passive traffic. With the help of some simple SEO, we get to rank a lot of our blog posts in Google which brings us traffic which then leads to more money.
All of the wonderful alternatives above require us to get the person off of a certain platform and onto this one right here. With blogging, they are already on the platform we want them to be on.
That makes things a lot easier.