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[ON #1] The Battle

Building a business is similar to building IKEA furniture. There are a set of instructions that are Universal, however, if you don’t win the battle in your mind, you end up building nothing.

Selling Sucks

Selling isn’t fun. But that doesn’t mean you can’t find ways to make it interesting. As long as you understand the Customer’s Journey you can start to have fun with it.

The Game You Don’t Play

The difference between the successful and unsuccessful creator is understanding the game that you’re playing. Here’s to understanding your own rules.

Competition Is for Losers

It’s easy to think that it’s a smart thing to enter a niche with some competition. But that isn’t true. Here’s why competition is for losers and how to avoid it.

Business Is Neutral

Even though we might want to blame business for our failings it’s important to remember that business is neutral. It doesn’t care about you and that’s a good thing.