Blogging is pretty fluid.
That’s one of the beautiful things about it.
But what exactly does that mean?
It means that there are a lot of ways to succeed since there are only a couple of rules that every blog must follow if it wishes to become a success.
Because I teach people how to build successful blogs that make money, it’s important that I provide them with a framework that they can follow.
Of course, having a framework is very similar to following best practices so I figured I would take a bit of time and distill my blogging philosophy into a post about blogging best practices.
Does that sound good to you?
Cool, because it sounds good to me as well.
Blogging Best Practices That Every Blogger Should Follow
First, I must start with a warning.
Almost every single blogger that I’ve come across has this glitch.
I don’t know why this glitch exists but it does.
What is the glitch?
They don’t want to listen to all advice, only the advice that they like.
This can be a problem because when things don’t go the way they want they act as if nobody told them what they are doing wrong.
It’s quite fascinating.
Hopefully, you were born without this blogging glitch. Only time will tell.
So with that out of the way let’s begin.
1. Create Content That Your Audience Wants
This is probably the most important practice of them all.
Let me know if you believe this statement.
If you create the content that people want, then people will come and consume the content.
If you believe that then you should only focus on creating content that people want. This might mean creating content that you don’t care about at all.
However, every single day bloggers are creating content that nobody cares about. I mean, the bloggers care about the content but that’s it.
Focus on only writing the content that your audience is looking for.
2. For Long Term Success Create the Best Content You Can at this Moment
For example, you might write a post on 13 No-Bake Keto Desserts and just because you have a pin with that title, people will visit.
Even if the content is crappy.
This can easily lead you into a false sense of security where you think you don’t always need to work on improving your content.
Instead, you just become a content factory pumping out not the best content you can create because you’re just chasing page views.
So what is the benefit of trying to create the best content you can at this moment?
It becomes much easier to build an audience of people who want to listen to you if your content is worth their time.
This means more page views (more ad revenue), more sign-ups to your mailing list (affiliate marketing and product sales), and longer life for your blog business.
Isn’t that what you really want?
The reason why I say “create the best content that you can at this moment” is that it takes time to get really good at this and I don’t want you trying to perfect everything.
Create great content by your current standards, get it out in the world, and then later you can come back and make it better as you’ve improved your skills.
3. Make Sure Your Niche Aligns With Your Revenue Stream(s)
This one is pretty important so what does it mean?
Let’s say you’ve decided that your main revenue stream for your blog is going to be ads.
That’s fine but if you want to make money with ads then you’re going to need a lot of traffic.
We’re talking 70,000 – 100,000 page views to break the $1,000-a-month mark. So logically you should pick a niche that will get you enough traffic to achieve that level of pageviews each month, right?
Well, guess what?
Not everybody follows this logic.
Instead, they pick a niche because they are interested in it or have a deep passion for the subject and they just assume that they can make money with ads later.
I hate to break this to you but just because you’re interested in something doesn’t mean hundreds of thousands or millions of people are interested in it as well.
You need to ensure that your niche supports your revenue streams.
This doesn’t mean that you should only pick the world’s most popular niches.
Let’s say you pick a niche where you’ve decided to create an information product.
This product is $99 and your goal is to make $3,000 a month.
If that’s the case you only need to sell 30 copies of your product. You don’t need to get 100,000 people to your site to sell 30 copies.
At least I hope you don’t.
Or what if you have a coaching service that is $5,000 and your goal is to make $3,000 a month?
Then you essentially just need 1 new client every 2 months!
So as you can see, you need to understand the ways you can make money blogging before you blindly pick your niche.
If you want to learn more about picking the right niche for you then check out Choosing the Perfect Blogging Niche that Makes You Money.
It Doesn’t Have to Take Months to Monetize Your Blog
The sooner you can create your book and get it out, the sooner you have a chance of making money with every single person who visits your blog.
The 12-Hour eBook Method was designed to help you get a book onto your blog in the shortest time possible so you don’t need to wait until you hit 100,000 pageviews before you can start making money.
4. Schedule Time Like a Job
I teach bloggers how to follow a specific framework to build a successful part.
Because of that framework building the blog is the easy part.
Do you want to know the hardest part?
Being responsible for your own work and getting things done.
The idea of working for yourself is great but the actual implementation is something different.
I’ve been doing this for a long time and I still struggle with it.
It’s similar to trying to lose weight.
You know all of the steps and you know what needs to be done, but that doesn’t make it any easier because it’s still on you to take responsibility for your actions.
That means you need to sit down and get work done even during those times when you don’t feel like getting anything done.
What you have to keep in mind with your business is that the work you put in today is going to pay off in the future.
When you delay in putting any work in that means you delay wonderful things happening to you in the future.
Again, it’s just like weight loss.
That piece of cake will make you feel good right now but it’s delayed your weight loss journey a bit so you have to wait longer to reach the goals that you want.
The best practice that you can do is to schedule time to work on your blog like you would a job.
I don’t mean you wake up and think about what you want to do today.
I mean you sit down Sunday and map out your week. What are the specific times in which you are going to work on your business?
Figure those times out and stick with them and you’ll put yourself ahead of 90% of the bloggers out there.
5. Shine a Light Where Your Audience Hangs Within the Right Context
Basically what this means is that you can’t waste your time promoting your content in places where your audience doesn’t hang or places where your audience isn’t looking for the content.
For example, you know there are a lot of people on Facebook so you decide that you’re going to start a Facebook Page because some guru told you that was the smart thing to do.
But are people going on Facebook to look for help on your specific topic?
Same with Twitter.
That’s why the only two platforms that I can recommend (of course this is still dependent on your niche) are Pinterest and YouTube (although I do love TikTok and LinkedIn for things).
Because people on those platforms are specifically searching for things like they would on a search engine.
When people go to those platforms they want content to consume and learn from. They aren’t going there looking for gossip.
So you need to choose your platforms wisely.
Maybe at the beginning of your journey, you don’t need to invest in everything. Start with one, get good at it then move on to the next.
Blogging Can Be Simple
As you can see with these best practices, blogging can be simple if you take a step back and think things over.
I think once I explained each practice it made complete sense to you and yet many bloggers tend to either ignore these things or aren’t aware of them.
However, you don’t have that excuse now.