Paul Scrivens The purpose of the bridge sequence is to segment my audience into people that want to hear about the new offer. I don’t want to bombard them with sales emails if they don’t feel it’s the right time for them. Especially with an offer that isn’t mine. This way I can make sure that I’m …
This is a sample sales page exercise that I did for an offer that I saw today. I thought it could be tweaked and wanted to write it in the style of a Silent Sales Page. Did you know that The Cat in the Hat only contains 236 different words? Dr. Seuss (Theodor Geisel) was …
Everyone has a North Star and that’s the main goal that you strive to achieve with your business. But sometimes that North Star is pointing in the wrong direction.
Forget about building a personal brand. That’s limiting. Instead, focus on world-building and see where it can take you.
They can only continue to grow if they make you wait your turn. So that’s what they tell you. You must always wait your turn. Fuck that.
Building a business is similar to building IKEA furniture. There are a set of instructions that are Universal, however, if you don’t win the battle in your mind, you end up building nothing.
Selling isn’t fun. But that doesn’t mean you can’t find ways to make it interesting. As long as you understand the Customer’s Journey you can start to have fun with it.
I started blogging in 2003. At least I think it was called blogging back then. I did pretty well with it. I had a blog where I wrote about web design. I enjoyed it. It brought me a lot of money through various means but eventually, I got tired of talking about web design so …
First, it’s important that we get something out of the way. I fucking hate the term content marketing. Marketing is marketing. Content marketing makes it feel as though all of your content fits into this little category and because of that, most creators follow a templatized method of content creation. It makes their content dull …
The worst thing that you can do as a Creator is work hard. Wait, that doesn’t sound right. There is nothing wrong with working hard, but you shouldn’t be working hard on the same things on Day 1,000 as you did on Day 1. That still doesn’t sound right. It’s like you build an ice …
Newsletters are all the rage and for good reason. People love to get an email that is packed with the exact information they are looking for. But there is also a small problem with Newsletter. They aren’t great at selling. Why? People open a newsletter with the expectation to always see the newsletter. It’s like …
It’s pretty simple: Congrats! You’re a content creator. But that’s probably not what you meant when you came to this page. You want to know how does one become a Content Creator that makes money. Maybe you have a job you’d like to leave or you don’t have a job and have no intention of …
Now back to Marty. He’s using this funnel and it’s working. However, to make more money he knows he needs to drive more volume to the page. Just like I had to do before my wife wrote that blog post. So he uses all the tips, tricks, and hacks to do so. Marty’s brother, Yanni, …
Every person that purchased the offer got a welcome email. Rarely did anyone respond to it and those that did mentioned how they wanted to lose weight with Keto. Nothing out of the ordinary. But one day I got an email from Emily. I expected to hear about how she wanted to lose weight with …
There is a fallacy in the World of Creators that you shouldn’t monetize too early. Instead, you’re supposed to create a ton of value and earn an immeasurable amount of trust before trying to make money. This makes no sense at all for one very good reason. Some people are demanding help right now! You …
Designing for Extremes is a great practice to speed up the growth of your business and standout from the crowd. Here’s how to do it.
While most people want to go build an audience, you should focus on building customers. You might think they’re the same thing, but they aren’t.
Should you wait 6 months before trying to make money as a creator? Sure, if you’re filthy rich. But for everyone else here is a strategy you can use.
Understanding the Customer Journey and how to plan a content strategy around it can be the difference between $100 months and $100,000 months.