So by now, we should be in agreement with why a business succeeds. Now we need to figure out the HOW of things. How do you build a successful creator business that offers you the desire you crave? To understand that, we need to go back to the basics. Let’s bring back the formula. The …
You can get anyone to give you money if you trick them or scare them enough. That doesn’t sound like something to be proud of, but that’s the foundation of most online marketing today. Think about a traditional funnel: As a Creator, you can see this is a numbers game. Follow this process with enough …
I know you. You want a foolproof, guaranteed chance of success at this game. At least your ego does. “How do I know this will work?” It’s a legit question to ask. If you do everything that you learned in the first 4 days you SHOULD be fine. But this day is meant to ensure …
By now, you should be thinking “Damn, yeah, I definitely need to have those things in place before I go to the next step…“ And the next step is Distribution. Funny enough, this is where people on the outside think that successful people find their success. “They Tweet 3x a day, that’s why they succeed!” …
Alright, so you now know that people only buy improvement and they buy a solution that helps them achieve that improvement by overcoming whatever is blocking them. But how does a business put that all together? It all comes down to a fit. Before I tell you what that is, we need to understand the …
You know the only thing people buy (if you’ve forgotten already it’s Improvement). Now let’s talk about what pushes them to buy. Because if you’re like me, maybe you try to find your own solutions. “Why would anyone sign up to use that software when they could just do it in Google Sheets?” This is …
If I could go back in time and tell myself one thing before I started my Odd Journey, I would tell myself that people only buy one thing. Improvement. That’s it. They don’t buy my ideas. They don’t buy my designs. They don’t buy my products. They buy the idea of their life improving. It …