The World Code Quick Start Guide

Your First X Days Without Losing Your Mind

You just read about (or are about to read about) The World Code and you’re probably thinking one of two things:

1. “This makes total sense, but where the hell do I start?”
2. “Nine elements? I can barely keep up with posting on social media.”

I get it. When I first mapped out this framework, I felt overwhelmed by my own creation. What have I created?

But here’s what I learned after building online businesses for the past 20 years.

You don’t need to perfect everything at once. You just need to build a foundation with enough substance to actually create meaningful content and help real people.

The Foundation Reality

Every successful world needs enough clarity on six core questions to create content that actually converts:

1. Who are you talking to? (Character)
2. What problems are they dealing with right now? (Current Reality)
3. What do they desperately want instead? (Climax)
4. What’s preventing them from getting it? (Culprit)
5. How do you help them get it? (Code)
6. Why is your approach different? (Concept)

This gives you everything you need to create a 15-minute YouTube video, write compelling emails, or have meaningful conversations. The other three elements (Core, Creation, Crossing) optimize what you’re already doing.

Your Personal Focus Plan

Instead of trying to develop all nine elements perfectly, get a working draft of the six that give you content substance.

Step 1: Character + Current Reality

Your Character: The specific type of person your world serves

• Look at your favorite clients or most engaged audience members
• What do they have in common beyond demographics?
• How do they think about problems?
• How do they describe themselves and their situation?

Their Current Reality: The problems they’re dealing with right now

• What frustrates them daily?
• What have they tried that didn’t work?
• What keeps them stuck?
• What misconceptions do they have?

The test: Can you write one paragraph that makes your ideal person think “This person knows exactly what I’m going through”?

Example: “You’re a creative entrepreneur who’s tried all the ‘proven’ business systems and felt like you were forcing yourself into someone else’s mold. You’ve attempted morning routines that made you miserable, networking events that drained your soul, and marketing tactics that felt slimy. You want to succeed, but not by becoming someone you’re not.”

Step 2: Climax + Culprit

Their Climax: The specific transformation they want most

• What would make them feel like they finally “made it”?
• What’s the exact moment they’d know everything changed?
• How would their life be different?
• What would this transformation prove to them?

Their Culprit: What’s preventing this transformation

• What enemy are they fighting against?
• What broken system or bad advice keeps them stuck?
• What false beliefs limit them?
• What would they love to prove wrong?

The test: Can they picture the exact moment of transformation AND identify what they’re fighting against?

Example Climax: “You’ll hit $25k months using an approach that feels completely natural to you, proving you don’t have to sacrifice who you are to be successful.”

Example Culprit: “The conformity trap that insists there’s only one ‘right’ way to build a business, making you feel broken when proven systems don’t work for your brain.”

Step 3: Code + Concept

Your Code: How you actually solve their problem

• Think about your biggest successes helping people
• What’s your instinctive approach to this type of problem?
• What do you do differently than others?
• What’s your step-by-step process?

Your Concept: The philosophy behind your approach

• How do you think about problems differently?
• What do you believe that others don’t?
• What’s your contrarian take on conventional wisdom?
• What principle guides all your decisions?

The test: Could someone understand both what you do AND why you do it that way?

Example Code: “The World Code framework that helps you build around your authentic strengths instead of forcing yourself into generic systems.”

Example Concept: “Fundamentals are universal, but applications are personal. Success comes from understanding principles and adapting them to your specific situation.”

Step 4: Content Testing

Now you have enough substance to create real content. Test everything by creating pieces that combine these elements:

• Character stories: Share examples of your Character’s struggles and breakthroughs
• Culprit callouts: Challenge the enemy that keeps your Character stuck
• Climax painting: Help them visualize what becomes possible
• Code demonstrations: Show your methodology in action
• Concept exploration: Dive deeper into your philosophical approach

The content filter: Every piece should speak to your Character about their journey from Current Reality to Climax, fighting the Culprit using your Code based on your Concept.

Short-Form vs Long-Form Strategy

Long-form content (YouTube videos, blog posts, newsletters) should incorporate multiple elements to create depth and build trust:

• 15-minute YouTube video: “Why [Culprit] keeps [Character] stuck and the [Code] approach that creates [Climax]”
• Blog post: Character’s journey from Current Reality through your Code to achieve Climax
• Email newsletter: Deep dive into one aspect of your Concept with practical application

Short-form content (social posts, Reels, Threads) should focus on ONE element powerfully:

• Character recognition: “You’re the type of person who…”
• Current Reality validation: “You know that feeling when…”
• Culprit callout: “Stop letting [enemy] convince you that…”
• Climax painting: “Imagine waking up and…”
• Code demonstration: “Here’s exactly how I…”
• Concept exploration: “Everyone says X, but actually…”

The power of short-form isn’t cramming everything in. It’s making one element so relatable that people think “I need to see what else this person has to say.”

(Note: Yes, you can add multiple elements to your short-form, but I don’t want to assume that every piece of content that you create has enough time or space to do that.)

Short-form gets attention. Long-form converts. Use short-form to drive people to your long-form content where you can build real relationship and trust.

What About the Other Three Elements?

• Core (Your Purpose): Will become clear as you see the impact your work creates. For now, focus on what energizes you about helping this Character.
• Creation (Your Offer): Will emerge from understanding how to best deliver your Code to your Character. Start with simple consulting or coaching before building complex programs.
• Crossing (Your Sales Process): Will feel natural when the other elements align. Focus on having conversations with people who fit your Character about achieving your Climax.

Don’t force these. Let them develop organically as you focus on the foundation.

The Action Plan

Phase 1

• Draft your Character description and their Current Reality
• Create content that shows you understand their daily struggles
• Pay attention to who resonates most strongly

Phase 2

• Define their dream Climax and the Culprit preventing it
• Create content that paints the transformation and calls out the enemy
• Notice what generates the strongest response

Phase 3

• Outline your Code and articulate your Concept
• Create content that demonstrates your approach and philosophy
• See if people start asking how they can work with you

Phase 4:

• Combine everything into substantial content pieces
• Start having conversations with people who resonate
• Refine based on real feedback

The Implementation Reality

Most people fail because they either:

1. Try to perfect everything before helping anyone
2. Start helping people without enough substance to create real value

This foundation gives you enough depth to create meaningful content and conversations while staying focused enough to make progress.

Your world will evolve through application, not just planning.

The Permission You Need

You don’t need perfect clarity on every element. You need enough understanding to start meaningful conversations with real people about real problems.

You don’t need a complete methodology. You need a working approach that you can test and refine.

You don’t need to know everything about your market. You need to understand one specific type of person well enough to help them.

Start with this foundation. Everything else will develop as you go.

Get out there and talk. Create content and set it free. We all like big numbers, but numbers don’t signify impact. That’s what we’re going for here.

Ready for More?

Once you’ve tested this foundation and it’s working, dive into the complete nine-element framework. The remaining elements will make perfect sense when you have real experience helping your Character fight their Culprit to achieve their Climax using your Code.

But for now, focus on building something substantial enough to create real value. Everything else is optimization.

(And I know most of you will keep on reading because you want to see everything. I’m not going to stop you. Honestly, I’d do the same thing but consider what I said above as responsible parent advice.

I know you’re going to sneak out the window, but at least I feel okay warning ya.)