Stage One Checkpoint

Making sure you have what you need before moving on

If you’re here, then it means you completed the most basic level of business. You can’t have a business without having money, and you can’t have money without an offer (One Creation).

The biggest problem with this Stage is that most Misfits can’t stay here. They need to know their Character to start making money and that’s why the Character appears in Stage One.

If you wish to make money with a Stage One world, then you’re going to need to research niches (yep, that dreaded word) that have almost no competition. That’s because you can get away with a generic message of how to achieve something.

If I can teach you to hold your breath underwater for 2 hours, then I don’t need to worry about my Character. You’re either interested in holding your breath for that long or you’re not.

Basic Checklist

  • [ ] Offer
  • [ ] Way to sell and deliver the offer
  • [ ] A mailing list (this could be made up solely of customers)
  • [ ] One platform where you’re having the One Conversation

Advanced Checklist

If all of this looks good for you then it’s time to move on to Stage Two where you get to better understand who you’re talking to.

It’s very easy to get caught up in all of the things that you think you need. Do I like to have a website with blog posts? Yes. Do I like to have emails loaded up? Yes.

But these aren’t things that are going to make or break whether I make money or not. So if you’re asking what technology you should be using before you figure out the elements in this stage, then you’re asking the wrong question.

The World Code

Stage One: Build What Works

Stage Two: Know Who You Serve

Stage Three: Define How You Think

Stage Four: Discover Why You Care

More Resources