One Crossing: The Natural Path to Your World

Stop Selling and Start Inviting

I absolutely hate selling.

I could pretend to tell you that I hate it because it feels slimy but that’s just masking the fact that I hate the idea of performing in front of people. And that’s what selling feels like to me.

It feels like I’m putting myself in a make-or-break situation and so I lock up. I start to overthink and concern myself with whether or not I’m saying the right things.

This causes me to say the dumbest things that aren’t me. It’s why I sucked at job interviews. I felt like I always had to sell the person on the idea of hiring me.

Do you want to know the best sales interview I ever had?

It was my second round of interviewing and the interviewer wanted to do it over drinks instead of sitting in an office. I was more relaxed because they didn’t ask me the typical questions.

Instead, we had a conversation and things flowed naturally.

But when you’re trying to make money with your business, you can often resort to sales tactics when things aren’t going your way.

• Countdown timers that get people to panic only for them to realize that the timer is going to reset and they can do it all again tomorrow
• Negative selling that makes you feel like if you don’t buy the thing it’s the end of the world
• 13 emails in a day because, for some reason, they think you haven’t made up your mind with the first 9

The whole process feels gross and manipulative. But, we need money, right?

Money is oxygen and we want our world to thrive so that means we need to get better at sales!

Not really.

I once had a business that did this.

Over $140k in 6 months. No crazy sales tactics.

Do you know what I did?

I just got more of the right people to see the offer. That was it.

Seriously. There were two paths that people took:

1. Pinterest -> Blog Post -> Sales Page
2. Google -> Blog Post -> Sales Page

The offer solved their bleeding neck problem, so they bought it.

I realized the problem wasn’t my sales skills. The problem was that I was trying to convert people instead of invite them.

When everything else in your world is aligned – your Concept, Core, Character, Culprit, Climax, Code, Creation, and Conversation – crossing into your world should feel natural, not forced.

People shouldn’t need to be convinced. They should feel like they’ve finally found what they’ve been looking for.

The Conversion vs. Invitation Problem

Most businesses treat potential clients like prospects to be converted.

They create elaborate sales funnels designed to “nurture leads through the customer journey.” They use scarcity tactics, urgency timers, and psychological triggers to manufacture desire.

This approach assumes people are resistant and need to be persuaded.

World building operates on the opposite principle. When your world is perfectly designed for your Character, joining feels obvious.

You don’t overcome resistance. You eliminate it by creating perfect alignment.

My Anti-Sales Discovery

One day, I received an email with the subject “Let’s work together.“

Blah. I didn’t need this spam. But I recognized the name, so I opened it, and what I read floored me. This person, who was more successful than me by every metric of business and life, wanted to work with me.

$10,000 to build a, what they called, non-sales sales funnel.

They found my content, resonated with the anti-conformity message, recognized themselves in my Character description, and reached out asking how they could work with me.

The conversation wasn’t “Let me convince you to buy this.” It was “You seem like exactly the right person for this. Does it feel like a fit to you too?”

No persuasion. No pressure. Just mutual recognition of alignment.

That’s when I realized something.

Sales tactics are what you need when you’re trying to serve people who aren’t quite right for what you offer.

When you’ve done the World Code work properly, the right people sell themselves.

The Natural Flow Principle

Think of your world like a river with strong currents. The currents naturally guide boats toward safe harbor, but they don’t force anyone to dock.

I like to call this your World Current.

When your World Code is properly aligned, everything creates natural flow toward your Creation:

• Your Concept attracts people who share your philosophical approach
• Your Core draws people who care about your deeper purpose
• Your Character definition helps the right people recognize themselves
• Your Culprit unites people against a common enemy
• Your Climax magnetizes people who want that specific transformation
• Your Code demonstrates a promising new way of thinking
• Your Conversation deepens relationship and trust over time

When all elements align, people naturally flow toward your Creation because it represents the logical next step in their journey.

The ADHD Parent Reality Check

I don’t have time for complex sales processes. I don’t want to sit around waiting for a call that someone scheduled with me.

I can’t spend hours on discovery calls. I can’t manage elaborate email sequences. I can’t track people through multi-step funnels.

This constraint forced me to simplify everything.

Either someone is clearly the right fit and ready to move forward, or they’re not. Either they recognize themselves in my world and want to join, or they don’t.

I don’t have the bandwidth to convince people who aren’t sure. And honestly, I don’t want to work with people who need convincing anyway.

This can feel scary because how do you make enough money if your audience is small? That depends on your business. I’ve never had an email list greater than 5,000 people or a social media account greater than 6,000.

In the big scheme of things, those are tiny numbers and yet I’ve done okay for myself.

The Right Person Test

My crossing process is basically one question: “Are you the right person for this?“

The right person:

• Is tired of trying to force themselves into systems designed for other people
• Wants to build something successful without sacrificing their personality
• Has tried conventional approaches and felt like something was missing
• Values authenticity over optimization
• Prefers principles over step-by-step instructions
• Wants all of this but still wants to build wealth because they see money as a tool

If someone recognizes themselves in that description, they usually know immediately whether this is for them.

If they don’t recognize themselves, no amount of persuasion will make it a good fit.

This is why One Conversation is so important. I don’t want people to have to decide after they get to a sales page or checkout page. That decision should be made before they click on either one.

You don’t decide if you’re going to ride the rollercoaster once you reach the front of the line. You decide when you’re on the outside watching it twist upside down and hearing people scream.

The Permission-Based Approach

Instead of creating urgency or overcoming objections, I give people permission to make the right decision for them.

• “This might be exactly what you’re looking for, or it might not be. Only you can decide that.”
• “If this doesn’t feel like a fit, that’s totally fine. There are lots of other approaches out there.”
• “Take whatever time you need to think about it. This will still be here when you’re ready.”

This permission-based approach actually increases conversions among the right people because it removes pressure and honors their autonomy.

It allows my focus to be on just one thing, and that is serving my Character. Making sure they have the things they need to continue moving forward.

I systematically eliminated every conventional sales tactic that felt gross:

• No artificial scarcity – Real limitations only, communicated honestly
• No emotional manipulation – Appeal to genuine desires, not manufactured fears
• No information withholding – Share what people need to make informed decisions
• No comparison competition – Focus on fit, not beating alternatives

These anti-pressure principles might seem like they would reduce conversions, but they actually increase conversions among the right people while filtering out wrong people.

At the bottom of every page here there is a sign letting you know how you can work with me. Does the sign obstruct your view or block you from moving forward? Not at all.

But it’s there to let you know that when you’re ready, I’m here waiting.

Not everyone is ready to cross at the same time, and that’s okay.

Some people need to follow my conversation for months before they’re ready. Others recognize the fit immediately. Some aren’t ready now but will be in six months.

I don’t try to accelerate people’s natural timing. I just make it clear how they can work with me when they’re ready.

This respect for natural timing creates better client relationships because people join when they’re genuinely prepared to engage.

The Content-to-Crossing Bridge

My One Conversation naturally leads people toward my Creation without feeling salesy.

When I consistently talk about rejecting conformity and finding your own way, people naturally start wondering, “Okay, but HOW do I find my own way?”

That’s exactly what The World Code framework helps with.

I’m not interrupting the conversation to sell something. I’m offering the logical next step for people who resonate with the conversation. This resource is a great example.

Technically, this whole thing is a sales process. Technically, every page that you’ve gone through is selling to you. But it doesn’t feel like it because it’s giving you what you want.

Some people have already looked to see how they can work further with me before they got to this page. Others will wait until they go through everything. And others won’t do anything at all.

The Simple Process

My actual crossing process is embarrassingly simple:

1. Someone resonates with my anti-conformity/world-building conversation
2. They recognize themselves in my Character description
3. They want the transformation I promise (proof they can succeed their own way)
4. They explore my World further
5. They buy

No complicated funnels. No multi-step sequences. No high-pressure tactics.

Just natural progression from interest to engagement.

The most important part of crossing isn’t getting people to say yes. It’s confirming they made the right decision.

When someone joins my world, they should immediately feel:

• “These people think like I think”
• “This approach makes sense for my brain”
• “I’m not broken, I just needed a different way”
• “This person actually understands my situation”

That confirmation creates confidence and commitment that lasts throughout the entire relationship.

The Business Model Reality

This natural crossing approach affects everything about how I structure my business:

• Pricing: Based on transformation value, not time or content volume
• Capacity: Limited to people I can actually serve well
• Marketing: Focused on attracting the right people, not the most people
• Success metrics: Client transformation rates, not conversion rates

Don’t get me wrong. I enjoy analyzing data and studying the numbers, but the numbers don’t always tell the whole story. The numbers can’t tell you who within your current audience is the One Character. You won’t know when they visit. You won’t know where they’re at in their journey.

When crossing aligns with all your other World Code elements, it doesn’t feel like sales. It feels like helping people find where they belong.

• Your Concept creates philosophical alignment
• Your Core creates values alignment
• Your Character creates identity alignment
• Your Culprit creates opposition alignment
• Your Climax creates goal alignment
• Your Code creates methodology alignment
• Your Creation creates solution alignment
• Your Conversation creates relationship alignment

When all eight elements are properly developed, crossing becomes the natural ninth step.

The Reality Check

This natural crossing approach only works if you’ve done the other World Code work properly.

If your Character isn’t clearly defined, people won’t recognize themselves. If your Culprit isn’t authentic, people won’t feel united with you. If your Climax isn’t compelling, people won’t feel motivated to join. If your Code isn’t differentiated, people won’t see unique value.

I’ve seen too many people try to put a resource up like this on their site and it doesn’t work because nobody cares about the Climax. I’ve seen people try to avoid sending emails because they don’t want to sell to their people, but if email is the only way they know that your world exists, then guess what?

You send emails.

Let the Other Elements Do the Selling

As you continue to refine the other 8 elements, you’ll find that the One Crossing has less work to do. If you find that you’re struggling with making any sales then the problem is rarely the Crossing unless people have no idea it exists.

The problem usually lies in one of the other 8 elements.

As I’ve said, if all other elements are in place and doing their job, the Crossing should be the easiest part of world-building. You just have to let the person know that the Creation exists.

However, this is also where I cannot tell you exactly what you need to do, which can make this section awkward. Why can’t I tell you this?

Because it comes down to other things. If you’re One Creation is a live workshop that happens every month, then you’re going to want to actively let people know about it.

“The Live Workshop is in two days!”

If you have an evergreen membership, then you would talk about it more passively.

“This is the exact thing we were talking about yesterday in The Breakfast Club.”

The key to understanding is that the elements stack. So, if you’re still on Stage One and your Conversation is only showcasing the Climax and Code, selling the Creation is more difficult than if you were on Stage Three or Four.

It’s why you see some people working REALLY hard to sell you on something. More bonuses, cheaper prices, and random promises.

How hard have I sold you on The World Code Studio? When I did mention it did it feel like selling or a natural part of the Conversation? This is the hard thing that we all have to accept. When everything else is done reasonably well, there is no need to sell. Your world will pull people in naturally.

They only need to know that there is something out there for them.

Where Are Your Signposts?

The key to having an effective Crossing is that your Character has to know a Creation exists and how to get it. It’s not that you don’t talk about it. It’s that you don’t try to push people across.

For example, at the bottom of most of my emails I have a simple sentence with a link. I change it from time to time but here is an example.

Ready to accelerate the growth of your World? Check out The World Code Studio.

That’s it.

The hardcore marketer will tell you that isn’t enough, but we can’t forget everything else that is going on. There is a good chance that they’ve consumed other pieces of content from me. Now they’re getting an email that is continuing the conversation.

All of the “selling” has been done. Now, I’m just reminding them that the Creation exists and is waiting for them.

When you know your Character, the Climax they want to achieve, and have a Creation that will help them achieve it, then what do you need to sell them on?

As you continue to evolve the other elements, you’ll begin to see how natural the Crossing is for your Character. But when the other elements are weak, the Crossing has to do more work, which then leads to you doing things that you don’t want.

The Bottom Line

Stop trying to get better at sales. Start building a world so aligned with your Character that joining feels obvious to the right people.

The goal isn’t to convert more people. It’s to make it easier for the right people to recognize that they’ve found what they’ve been looking for.

When someone discovers your world and thinks “Finally, someone who gets it,” crossing stops being about persuasion and starts being about recognition.

Build that kind of world. The right people will find their way to you.

And when they do, inviting them in will feel natural for both of you.