One Crossing: The Natural Path to Your World

Stop Selling and Start Inviting

I absolutely hate selling.

I could pretend to tell you that I hate it because it feels slimy but that’s just masking the fact that I hate the idea of performing in front of people. And that’s what selling feels like to me.

It feels like I’m putting myself in a make-or-break situation and so I lock up. I start to overthink and concern myself with whether or not I’m saying the right things.

This causes me to say the dumbest things that aren’t me. It’s why I sucked at job interviews. I felt like I always had to sell the person on the idea of hiring me.

Do you want to know the best sales interview I ever had?

It was my second round of interviewing and the interviewer wanted to do it over drinks instead of sitting in an office. I was more relaxed because they didn’t ask me the typical questions.

Instead, we had a conversation and things flowed naturally.

But when you’re trying to make money with your business, you can often resort to sales tactics when things aren’t going your way.

  • Countdown timers that get people to panic only for them to realize that the timer is going to reset and they can do it all again tomorrow
  • Negative selling that makes you feel like if you don’t buy the thing it’s the end of the world
  • 13 emails in a day because, for some reason, they think you haven’t made up your mind with the first 9

The whole process feels gross and manipulative. But, we need money, right?

Money is oxygen and we want our world to thrive so that means we need to get better at sales!

Not really.

I once had a business that did this.

Over $140k in 6 months. No crazy sales tactics.

Do you know what I did?

I just got more of the right people to see the offer. That was it.

Seriously. There were two paths that people took:

  1. Pinterest -> Blog Post -> Sales Page
  2. Google -> Blog Post -> Sales Page

The offer solved their bleeding neck problem, so they bought it.

I realized the problem wasn’t my sales skills. The problem was that I was trying to convert people instead of invite them.

When everything else in your world is aligned – your Concept, Core, Character, Culprit, Climax, Code, Creation, and Conversation – crossing into your world should feel natural, not forced.

People shouldn’t need to be convinced. They should feel like they’ve finally found what they’ve been looking for.

What Happened to the $140k Business?

I only came up with The World Code because of my own experiences. That $140k business taught people how to lose weight with the Ketogenic Diet.

I ranked #1 on Google for the right terms and did well on Pinterest. But eventually, others started to enter the arena and the algorithms changed.

The numbers dropped, and because I didn’t have a true Core that pushed me, the business eventually died. When I tell people this they have this confused look on their face.

Why didn’t I try to fix things? Because I didn’t care to.

In general, business is easy, but we aren’t simple. If I could achieve these numbers with something I didn’t care about, then what would happen when I applied the same things to a business I loved?

And while it took me a couple of years to come up with The World Code after this, I do these events as part of its origin story.

The Conversion vs. Invitation Problem

Most businesses treat potential clients like prospects to be converted.

They create elaborate sales funnels designed to “nurture leads through the customer journey.” They use scarcity tactics, urgency timers, and psychological triggers to manufacture desire.

This approach assumes people are resistant and need to be persuaded.

World building operates on the opposite principle. When your world is perfectly designed for your Character, joining feels obvious.

You don’t overcome resistance. You eliminate it by creating perfect alignment.

My Anti-Sales Discovery

One day, I received an email with the subject “Let’s work together.“

Blah. I didn’t need this spam. But I recognized the name, so I opened it, and what I read floored me. This person, who was more successful than me by every metric of business and life, wanted to work with me.

$10,000 to build a, what they called, non-sales sales funnel.

They found my content, resonated with the anti-conformity message, recognized themselves in my Character description, and reached out asking how they could work with me.

The conversation wasn’t “Let me convince you to buy this.” It was “You seem like exactly the right person for this. Does it feel like a fit to you too?”

No persuasion. No pressure. Just mutual recognition of alignment.

That’s when I realized something.

Sales tactics are what you need when you’re trying to serve people who aren’t quite right for what you offer.

When you’ve done the World Code work properly, the right people sell themselves.

I’m Currently Tacticallying All Over You

I don’t know if that’s a word, but it fits.

Everything that you’re going through now could be considered a sales tactic, but it doesn’t feel like one, does it?

Give them everything they need to find success with their own business.

That feels like a terrible sales tactic because if I give you everything that you need, then what do you need me for?

Check this answer out. Only you can know the answer to that question.

The best that I can do is present opportunities that I think can help you further. If you buy one, two, or all of them, then great. If you don’t? Then that’s great as well.

The Natural Flow Principle

Think of your world like a river with strong currents. The currents naturally guide boats toward safe harbor, but they don’t force anyone to dock.

I like to call this your World Current.

When your World Code is properly aligned, everything creates natural flow toward your Creation:

  • Your Concept attracts people who share your philosophical approach
  • Your Core draws people who care about your deeper purpose
  • Your Character definition helps the right people recognize themselves
  • Your Culprit unites people against a common enemy
  • Your Climax magnetizes people who want that specific transformation
  • Your Code demonstrates a promising new way of thinking
  • Your Conversation deepens relationship and trust over time

When all elements align, people naturally flow toward your Creation because it represents the logical next step in their journey.

The ADHD Parent Reality Check

Here’s the thing about having ADHD and kids: I don’t have time for complex sales processes.

I can’t spend hours on discovery calls. I can’t manage elaborate email sequences. I can’t track people through multi-step funnels.

This constraint forced me to simplify everything:

Either someone is clearly the right fit and ready to move forward, or they’re not. Either they recognize themselves in my world and want to join, or they don’t.

I don’t have the bandwidth to convince people who aren’t sure. And honestly, I don’t want to work with people who need convincing anyway.

The Right Person Test

My crossing process is basically one question: “Are you the right person for this?”

The right person:

  • Is tired of trying to force themselves into systems designed for other people
  • Wants to build something successful without sacrificing their personality
  • Has tried conventional approaches and felt like something was missing
  • Values authenticity over optimization
  • Prefers principles over step-by-step instructions

If someone recognizes themselves in that description, they usually know immediately whether this is for them.

If they don’t recognize themselves, no amount of persuasion will make it a good fit.

The Permission-Based Approach

Instead of creating urgency or overcoming objections, I give people permission to make the right decision for them.

“This might be exactly what you’re looking for, or it might not be. Only you can decide that.”

“If this doesn’t feel like a fit, that’s totally fine. There are lots of other approaches out there.”

“Take whatever time you need to think about it. This will still be here when you’re ready.”

This permission-based approach actually increases conversions among the right people because it removes pressure and honors their autonomy.

The Anti-Pressure Philosophy

I systematically eliminated every conventional sales tactic that felt gross:

  • No artificial scarcity – Real limitations only, communicated honestly
  • No emotional manipulation – Appeal to genuine desires, not manufactured fears
  • No information withholding – Share what people need to make informed decisions
  • No comparison competition – Focus on fit, not beating alternatives

These anti-pressure principles might seem like they would reduce conversions, but they actually increase conversions among the right people while filtering out wrong people.

The Readiness Recognition

Not everyone is ready to cross at the same time, and that’s okay.

Some people need to follow my conversation for months before they’re ready. Others recognize the fit immediately. Some aren’t ready now but will be in six months.

I don’t try to accelerate people’s natural timing. I just make it clear how they can work with me when they’re ready.

This respect for natural timing creates better client relationships because people join when they’re genuinely prepared to engage.

The Community Crossing

Many of my clients don’t come from traditional marketing. They come from community referrals.

Someone who’s worked with me talks to a friend who’s struggling with the same conformity pressure. They share their experience and suggest the friend check out my work.

This community-based crossing feels completely natural because it’s one person helping another find a solution that actually worked for them.

The Content-to-Crossing Bridge

My One Conversation naturally leads people toward my Creation without feeling salesy.

When I consistently talk about rejecting conformity and finding your own way, people naturally start wondering: “Okay, but HOW do I find my own way?”

That’s exactly what The World Code framework helps with.

I’m not interrupting the conversation to sell something. I’m offering the logical next step for people who resonate with the conversation.

The Simple Process

My actual crossing process is embarrassingly simple:

  1. Someone resonates with my anti-conformity conversation
  2. They recognize themselves in my Character description
  3. They want the transformation I promise (proof they can succeed their own way)
  4. They reach out or sign up for my program
  5. We confirm it’s a good fit and they join

No complicated funnels. No multi-step sequences. No high-pressure tactics.

Just natural progression from interest to engagement.

The Confirmation Experience

The most important part of crossing isn’t getting people to say yes. It’s confirming they made the right decision.

When someone joins my world, they should immediately feel:

  • “These people think like I think”
  • “This approach makes sense for my brain”
  • “I’m not broken, I just needed a different way”
  • “This person actually understands my situation”

That confirmation creates confidence and commitment that lasts throughout the entire relationship.

The Long-Term Relationship Focus

I don’t treat crossing as the end goal. I treat it as the beginning of a relationship.

The real success isn’t getting someone to buy something. It’s helping them achieve the transformation they wanted so they become an advocate for this approach.

Happy clients become the best marketing because they naturally share their experience with others who face similar struggles.

The Business Model Reality

This natural crossing approach affects everything about how I structure my business:

  • Pricing: Based on transformation value, not time or content volume
  • Capacity: Limited to people I can actually serve well
  • Marketing: Focused on attracting the right people, not the most people
  • Success metrics: Client transformation rates, not conversion rates

The Integration Effect

When crossing aligns with all your other World Code elements, it doesn’t feel like sales. It feels like helping people find where they belong.

  • Your Concept creates philosophical alignment
  • Your Core creates values alignment
  • Your Character creates identity alignment
  • Your Culprit creates opposition alignment
  • Your Climax creates goal alignment
  • Your Code creates methodology alignment
  • Your Creation creates solution alignment
  • Your Conversation creates relationship alignment

When all eight elements are properly developed, crossing becomes the natural ninth step.

The Authenticity Integration

Everything about my crossing process reflects my anti-conformity values:

  • No pressure tactics because I don’t believe in forcing people into decisions
  • Honest communication because I value authenticity over optimization
  • Respect for individual timing because everyone’s journey is different
  • Focus on fit rather than volume because quality relationships matter more than quantity

The crossing process itself demonstrates the principles I teach.

The Reality Check

This natural crossing approach only works if you’ve done the other World Code work properly.

If your Character isn’t clearly defined, people won’t recognize themselves. If your Culprit isn’t authentic, people won’t feel united with you. If your Climax isn’t compelling, people won’t feel motivated to join. If your Code isn’t differentiated, people won’t see unique value.

Natural crossing is the result of having all other elements aligned, not a standalone tactic.

The Bottom Line

Stop trying to get better at sales. Start building a world so aligned with your Character that joining feels obvious to the right people.

The goal isn’t to convert more people. It’s to make it easier for the right people to recognize that they’ve found what they’ve been looking for.

When someone discovers your world and thinks “Finally, someone who gets it,” crossing stops being about persuasion and starts being about recognition.

Build that kind of world. The right people will find their way to you.

And when they do, inviting them in will feel natural for both of you.