One Creation Part II: The Vehicle That Delivers Your Code

Design for Real Life, Not Perfect Conditions

I used to design programs like I was creating a university course.

Twelve modules. Weekly assignments. Detailed workbooks. Implementation schedules. Accountability check-ins. The whole academic experience.

You know what happened? People would start strong, fall behind by week three, feel guilty about not keeping up, and eventually disappear completely.

I was designing for imaginary people who had unlimited time and perfect focus. Meanwhile, my actual audience were ADHD entrepreneurs juggling kids, businesses, and whatever chaos life threw at them.

Then I realized if my program doesn’t work for someone with a scattered brain and constant interruptions, it doesn’t work.

So I redesigned everything around one principle.

Maximum transformation with minimum time and complexity.

But The World Code Is Huge!

Seems ironic talking about how I don’t like creating big programs, and then you come across this huge program.

A lot of this is a paradigm shift in how you view building a business. For it to make sense and to think on your own there has to be an explanation behind each element.

If everything were simply a template that you fill in the blanks, then none of this would be needed. But your world is going to be unique to you, so it’s important that you understand how to build it.

But this is also why it’s freely available. And let’s face it. When you’re covering almost every aspect of building an online business, there is no way you can make that small.

This means if you decide to join The World Code Studio, you don’t have to worry about a ton of theory being involved in it. Instead, you get the quickest path to achieving the Climax for your World.

The Perfect Student Fallacy

Most program creators design for their ideal student. Someone who will:

Follow every step in perfect sequence
Complete all assignments on time
Have uninterrupted focus for implementation
Maintain motivation throughout the entire program
Never get distracted by life emergencies

This person doesn’t exist.

People are neurodivergent, have kids and demanding jobs, caring for aging parents, are under financial stress, and are dealing with random crises that derail their best intentions.

If your Creation requires perfect conditions to work, it will fail for almost everyone.

My Worst Extreme Reality

When I’m designing a program, I ask myself a simple question: Would this work for me on my worst day?

A day when:

I got three hours of sleep because a kid was sick
My brain is completely scattered and can’t focus
I have fifteen minutes between meetings
The house is chaos and I can’t find a quiet space
I’m questioning every decision I’ve ever made

If my program doesn’t work under those conditions, it’s not designed for real humans. We have to remember that people buy our stuff to reach a Climax. To solve the bleeding neck problem so that they can move on.

If that solution is hiding at the end of the 100th 60-minute-long video, then we are doing them a disservice by keeping things away. It’s like telling someone who is drowning that they need to swim 5 miles to get a life vest.

Instead of long modules, I create bite-sized pieces that can be consumed in stolen moments.
Instead of sequential steps, I design flexible frameworks that work in any order.
Instead of complex assignments, I focus on simple clarity exercises that create immediate insight.
Instead of accountability systems, I build programs that work whether you show up perfectly or not.
Instead of blank page syndrome, I give them AI prompts that can walk them through their own thinking.

The Minimum Viable Transformation

The World Code isn’t a 12-week program. It’s a framework you can understand in an afternoon and implement over months (or years) as your life allows.

Each element can be worked on independently. You don’t need to perfect your Concept before working on your Character. You don’t need to complete your Code before designing your Creation.

You can start anywhere, make progress anywhere, and see results without perfect execution.

This isn’t lowering standards. It’s designing for how real change actually happens in real lives.

The World Code Studio provides you with an environment to get the most out of the World Code. It’s designed for any situation. There is no promise that you’ll reach a milestone by a given amount of time because I don’t know your circumstances.

There is a promise that it will make the path as easy as possible for you and remove the obstacles that continue to get in your way.

The Support Structure

This is the hidden cost of having a Creation. How well can you support the people who buy it and go on their journey toward the Climax.

In the past, this would absolutely burn me. I would spend so much time supporting people that I wouldn’t have any time for marketing.

So my revenue chart looked like a rollercoaster. When I was marketing, I wasn’t supporting people, causing them to be disgruntled and when I was supporting them, I wasn’t marketing, which meant I wasn’t making money.

This is a cycle that you do not wish to fall into, and that’s why ensuring that your Code works is key, and more importantly, that it can be translated to something anyone can understand.

Instead of trying to provide all possible support, I focus on the kind of support that actually matters for my Character:

Clarity over motivation – Help them understand what to do, not pump them up to do it
Principles over tactics – Give them thinking tools, not step-by-step instructions
Examples over templates – Show them how others applied the framework rather than giving them copy-paste solutions
Permission over pressure – Help them find their own way instead of forcing conformity

This support structure works for people who are self-directed but need help cutting through confusion and overwhelm.

The Time Investment Reality

Most programs act like people have hours each day to work on transformation.

My people have minutes.

They might have fifteen minutes while kids are watching TV. They might have a lunch break between meetings. They might have that brief window after kids go to bed before they collapse.

So everything is designed to work in these scattered moments:

Core concepts that can be understood quickly
Exercises that create insight without requiring hours of work
Implementation that happens in real business activities, not separate assignments
Progress that accumulates even with inconsistent attention

How often have you bought something where the hidden expectation was that you needed to spend 8 hours in videos if you wanted to make any progress?

When I talk about a Creation being Easy, this is what I’m talking about. Is it easy to implement?

The Pricing Philosophy

I don’t price based on hours of content or number of modules. I price based on the value of clarity.

When someone understands their World Code, they stop wasting time on misaligned activities. They stop second-guessing every decision. They stop trying to be someone else.

That clarity is worth far more than the time investment required to get it.

My pricing reflects transformation value, not educational content volume.

Happiness Pricing

I used to price my offers based on whether I was worried people would be mad or not. I told myself that I wanted to help more people so it made sense to keep the price relatively low to what was offered.

I would justify this by looking at what everyone else was charging.

Trying to make others happy with a price just led to me being more unhappy.

I once had a $99 course in which one person took and ran with it. They now run a $50,000/mo business teaching people how to use a Cricut machine.

Other people who bought it complained because they kept finding reasons why they couldn’t do certain things.

Understanding your Character and Climax greatly helps in showing you what your pricing should be. The thought of charging $500+ for anything used to terrify me. Now I’m scared to charge less than $5,000 because I know my Character and Climax better.

The Results Timeline

Most programs promise transformation in a specific timeframe. “In 30 days you’ll…” or “By week 12 you’ll…”

We talked about this with the One Climax. Timeframes can be helpful as they give people an understanding of what they can expect.

The problem, though, is that a lot of people don’t take into account the time it takes to consume whatever is in the offer.

I’ve seen courses with 100+ videos that promise results in 4 weeks. I won’t even be done with the videos by then.

So, what do you do in this scenario?

What steps are necessary within your Code to achieve the Climax? Remove the rest.
Is the Code delivered in a way that makes it quick and easy to consume? That 45-minute Workshop is a good idea to help people understand the methodology but a terrible idea if you want them to execute.
If the Climax requires a longer timeline, how can you break it down into smaller wins? For example, reaching $25,000 a month won’t happen overnight for most people, but if I can help you achieve wins over the next 30,60, and 90 days that make you feel like you’re making progress to that $25,000, then it feels worth it.

The bigger the Climax, the less you should lean on timelines.

The Success Measurement

Traditional programs measure success by completion rates and student satisfaction scores.

I measure success by how well people can apply the framework to their specific situation.

Did they find their authentic Concept?
Can they describe their Character clearly?
Do they understand their real Culprit?
Can they articulate their desired Climax?

These outcomes matter more than whether they completed every exercise or attended every call.

The Real World Test

Before I finalize any program design, I ask: Would this work for someone like me?

Someone with:

ADHD and scattered attention
Multiple competing priorities
Limited uninterrupted time
Real-world constraints and responsibilities
No interest in complex systems or perfect execution

If the answer is no, I redesign until the answer is yes.

My Creation isn’t designed for ideal students. It’s designed for real humans with real constraints who want real transformation anyway. Creating an offer isn’t about picking a format (Workshop, Course, Book, etc.) that you want to work with.

It’s about understanding how that package helps your Character achieve the Climax.

How many books have you read that made you follow through on their teachings so you could achieve something?

How many workshops have you watched and left nodding your head because you learned so much, but then nothing happened?

The Bottom Line

Your Creation should work for your Character’s actual life, not their fantasy life.

If they’re overwhelmed, make it simple. If they’re scattered, make it flexible. If they’re time-constrained, make it efficient.

Don’t design for who you think they should be. Design for who they actually are.