Why Being Good Enough Is Rarely Good Enough

There was a time when Apple’s computers were extremely underwhelming and this was a big problem for their Characters. Because the Characters wanted to love the Creations, but they couldn’t get the job done.

It’s not an easy thing for someone to be forced to look for a solution outside of the world that they wish to be a part of.

And yet, I see this happen every single day with Misfits who are creating offers that are underwhelming.

Let me make this clear for you. It doesn’t matter how great your World is if the Creation within it isn’t good (I wanted to say great, but I don’t want you to get stuck in a perfectionism loop).

Great offers can sell themselves, but that isn’t what you’re trying to do. You simply want to get to a point where buying your offer feels like the natural evolution of the Character’s journey.

But how do you make that happen?

Creation vs Code

First, I guess I should address the difference between One Creation and One Code. One Code is the how.

It’s the quickest path you can think of that guarantees success as long as the Character follows it.

The Creation is the packaging that the Code is wrapped in. It’s how you deliver the Code. It’s how much the package costs. It’s how they interact with the Code.

What you’re going through now is the Code. My Creation is The World Code Studio. A way to navigate the Code and receive further assistance from me.

What Makes a Great Offer?

The answer is simple. A great offer (Creation) is something that provides the fastest way to use the One Code to reach the One Climax for the One Character.

Using that definition, how many great offers have you purchased in the past? Probably very few because they get bogged down with too much information (we’ll discuss this in Part II).

Think about the offers that you were happy about purchasing. They usually fulfill one simple requirement: you got what you expected.

If you got more than expected, then even better, but the reality is you simply want something that helps you achieve the Climax in the simplest way possible (for you).

Notice I haven’t talked about the contents of the Creation or the price. While those things can impact the buying decisions of the Character in some way, they aren’t going to be at the top of the list for your Character.

The reason why we’ve covered the previous elements before we got here is because it’s all set up to make your Creation the obvious choice. They love your world and everything that it brings.

Now they just need to know about the Creation so they can take things further.

The B.O.N.E.S Framework

I’ve created a lot of offers in my life. The majority of them were good enough. Only a few were great.

As I analyzed what separated the great ones from the good ones, I noticed that there was a framework they followed. I call it B.O.N.E.S., but only because that’s the word I see when I combine the letters.

There is no significance behind bones but now that I’m writing this out let me pretend I know what I’m doing.

I call it B.O.N.E.S. because these traits represent the structure (skeleton) of your offer. If one of them is missing, then you’ll have a piece of the body just flapping around.

Big

Does it solve the big problem at that moment for the person. This has nothing to do with the size of the offer itself.

Some of my favorite purchases are the offers that solve a very specific problem. For example, I bought a $49 offer that showed me how to achieve a specific effect in a video editing program.

That’s it.

Loved it.

Obvious

Is it obvious what it’s going to do for you? Or to put this another way, is it obvious the climax that you’ll achieve after you use it?

This should already be solved when you unlocked the One Climax for this continent.

New

The reality is that a lot of your Characters have already tried other offers. They’ve also seen other people try to push offers onto them.

That means they’ve seen lots of things that are supposed to work, so what makes yours different? Why is your Code different?

My Code is different because it’s based around world-building. It’s a framework that allows for endless flexibility.

It focuses on your uniqueness instead of asking you to conform and it does so without putting a ceiling on how much you can earn.

Easy

This is the one trait that was always hardest for me to stick to because I love the philosophy of things. I love understanding why things work and because I love it, I assume others love it as well.

And they probably do, but they also want to get to the One Climax today, not 6 months later after finally finishing a book.

How many offers have you purchased that felt overwhelming with how much they wanted you to do?

The ironic thing is that when you start to look at offers of $10,000 or more, you begin to notice that they are much easier to use than things that are priced lower.

What do you need to do for a $100,000 Mastermind? Hop on a plane, fly to an island, and sit in a room talking with other like-minded people.

What do you need to do for a $1,000 offer? Watch 47 hours of video and fill out 139 pages of worksheets.

Safe

Do I have to do anything I don’t feel comfortable with? And I don’t mean comfortable in the sense that you’re scared to do it (like hop on camera).

I mean, am I forced to get on a sales call and pressure someone to buy? Do I need to run an ultramarathon to achieve what I want?

With The World Code Studio, I’m asking you to be more of yourself, not less. I’m asking you to find what works best for you while also getting the results that you want.

Safe.

Price Is Inconsequential

I’m going to ruffle some feathers with this one.

I often find Misfits fall into the trap of thinking about price first.

• How much do they feel comfortable charging?
• How much do other people charge?

And once they figure those things out, they try to build an offer around it. While there is an upper limit to what someone will pay for a solution, that doesn’t mean you need to figure out the price before you craft the solution.

To some people, The World Code Studio isn’t cheap. To others, it will seem like a bargain. As you’ll see in One Conversation and One Crossing, my goal isn’t to convince you that it is a bargain.

Nothing that I do is meant to convince you. I built this world for you to make the decision on your own by putting enough out there for you.

If you want to join The World Code Studio you will.

But what about those where the price is prohibitive? That’s okay, because there will be people who will look at it and think, “I’m going to join that one day.”

The One Character that I’m talking to isn’t defined by how much they have in their bank account. Although it does make it easier that they all do, one of the reasons why I put out accessible stuff like this is to help them get to that point.

Price Is Consequential

Yes, this contradicts the main heading because what I should’ve said was “Higher Pricing is Inconsequential.” Lower pricing starts to attract people who aren’t your One Character, and that’s when world-builders begin to struggle.

We covered One Concept and One Core because they are important for your joy in world-building. We made sure to understand the One Character because those are the people you want to surround yourself with.

What happens when you load your mailing list with people who didn’t mind buying a $9 offer because of the price? You easily end up frustrated because they don’t buy anything else.

So you try to find better ways to entice them. You change your whole strategy to try and accommodate Characters that you had no intention of bringing to your world.

I’m not saying low pricing is bad. I am saying that using low pricing as a tactic to get all of the people instead of the right people can be bad.

That Time I Made $0

My very first offer was an ebook on dating. It took me 3 months to make. I thought it was brilliant.

I made $0 from it. Part of it was because I just assumed people would buy it because I created it (don’t lie, you’ve done the same).

The other reason is that it served no purpose. It simply existed for me to sound smart. There was no Climax (yes, I get the irony of using that word with a book on dating). There was no Character.

Hell, there was no Code.

It was just there and making $0 from it was well-deserved.

That Time I Made $7

My next offer didn’t come out until two years later. I honestly don’t remember what it was about (shows how amazing it was!) but I do remember I made $7 from it.

One purchase.

And that purchase only happened because of the world I was unintentionally building. The person who bought it figured that it had to be solid because I created it.

It probably wasn’t.

But this was the first hint of the power of world-building.

That Time I Made $20,000 in a Weekend

My third offer was a course on building a web app. I launched it on a site called ProductHunt and I made $20,000 in a weekend.

None of those people knew me. There was no world that I had built.

They saw the offer and they bought it.

• The offer was Big. They wanted to learn how to build a web app.
• The offer was Obvious. Once you go through this you will have a finished web app.
• The offer was New. Instead of learning one piece at a time it combined 3 different technologies and showed you how to get the most out of them.
• The offer was Easy. Follow exactly what I show you.
• The offer was Safe. You didn’t need to invest in anything else.

It was $49. A lot of people jumped on it. A lot of people that I didn’t want to talk to. In fact, I didn’t even want to do this as a business, but it was a good opportunity.

All this to say that you don’t need to build a world to sell something. And while this showed me the importance of a solid offer, it showed me even more the importance of enjoying what I do.

Start With the Climax

When you start with One Climax it becomes a lot easier to understand your Code. When you understand your Code it becomes a lot easier to understand your Creation.

Should I create a course, a book, or a workshop? That shouldn’t be the first question that you ask.

Once you have the Code, then you can ask what’s the best way to package it.

The second-best way for me to package up The World Code is by making it available online with AI prompts that can help you get things set up and moving.

The best way for me to package up The World Code is with The World Code Studio.

Understanding the Climax and then the Code gives you more opportunities. Starting with the Creation limits the possibilities of where you can go.

But how do you package it up well? Let’s talk about that next.