One Conversation Part I: Content That Builds Worlds

Stop Creating Random Posts and Start Having a Real Conversation

I used to wake up every morning wondering the same thing: “What the hell should I post today?”

I’d scroll through what other people in my space were sharing. I’d check trending topics. I’d brainstorm motivational quotes or productivity tips or behind-the-scenes updates.

The result? A bunch of random content that got decent engagement but built zero momentum toward anything meaningful.

I was creating content noise, not conversation.

Then I realized something that changed everything. I wasn’t having a conversation with my audience. I was just talking at them.

A real conversation has continuity. Each exchange builds on the previous one. There’s a connecting thread that deepens understanding and strengthens relationship over time.

That’s when I stopped creating content and started having One Conversation.

The Random Content Trap

Most creators are stuck in what I call the “daily content hamster wheel.”

They wake up, panic about what to post, throw something together, get some likes, and repeat the cycle tomorrow. They measure success by engagement metrics instead of business results.

This approach creates a bunch of isolated moments with no connecting thread. People might enjoy individual posts, but they’re not being guided toward any particular transformation or understanding.

It’s like having a series of first conversations with the same person. You never get past small talk.

The Conversation Principle

A real conversation isn’t random. It has themes, callbacks, and progression.

When you talk to a friend over months or years, you develop inside jokes, shared references, and ongoing discussions about topics you both care about. Each conversation builds on previous ones.

That’s what your content should do.

Instead of random tips and motivational posts, you should be having an ongoing conversation about the specific themes that matter to your Character and serve your business goals (don’t forget we’re trying to make money here).

And if that’s the case why did we start with the Climax and the Code?

Because people don’t want to waste time. They still need to know what’s in it for them. They are still going to go into any Conversation with a purpose.

There are millions of people every single day trying to have a Conversation with them, so they need to filter things out quickly. When they are interested in your Climax, then that gives them a foot in the door. It opens them up to what else you have to say.

But that is the most basic level.

Your Conversation goes deeper when you show that you understand them and that’s where knowing your One Character comes into play.

My Anti-Conformity Conversation

You don’t have to do things the way everyone else says you should.

Every piece of content I create is basically a variation on that theme:

• “Here’s why traditional sales funnels aren’t mandatory for success”
• “This is what happens when you try to force yourself into systems designed for different brains”
• “Here’s someone who succeeded by ignoring conventional advice”
• “This is why one-size-fits-all solutions don’t actually fit anyone”

Same conversation, different angles. Same message, different examples.

People who follow me know what they’re going to get.

As you begin to explore your Character, Culprit, and Concept more, your Conversation will develop a theme that goes beyond the surface. But the reason why we need to talk about this stuff now is because it is possible to find some success with Climax and Code alone.

But only if there is a Conversation. Just keep in mind that this is something that will always be evolving as your other elements change.

The Connecting Thread

Your conversation needs a central theme that ties everything together.

Remember your One Concept, One Core, and One Culprit? All themes you can base your content around.

Mine is the anti-conformity message. Whether I’m talking about productivity, business building, parenting, or ADHD management, the underlying theme is always the same.

Conventional wisdom isn’t universal law.

This gives me infinite content opportunities while maintaining complete consistency:

• Current events through an anti-conformity lens
• Business advice that questions industry orthodoxy
• Personal stories about finding my own way
• Examples of people succeeding by being different
• Challenges to “proven” systems and universal solutions

Everything connects back to the same central theme. And I can go deeper. When I talk about world-building I’m still on the anti-conformity theme, but it’s just not as explicit.

• If you want to build a business your way, then you should build a world instead.
• If you want to live a life that’s different than what society expects of you, then you should build a world instead.
• If you want to build a business that has limits on how much it can make, then you should build a world instead.

The Character Integration

Your conversation should feel like it’s designed specifically for your Character.

My people are creative entrepreneurs who refuse to conform to systems that don’t work for their brain, values, or life situation.

They’ve tried to follow conventional business advice and felt like square pegs being forced into round holes. They want to succeed by being more themselves, not less themselves.

So my conversation speaks directly to that experience:

• “Remember when you tried that productivity system and felt exhausted?”
• “Here’s why that marketing tactic felt slimy to you”
• “You’re not broken, the advice just wasn’t designed for your type of brain”

I’m not talking to entrepreneurs in general. I’m talking to my specific Character who shares my specific frustrations.

But didn’t I say before that you didn’t need the Character to make money? I sure did, but that’s dependent on the market.

I can’t show up and say that I can help you make money with digital products and expect much success. Why?

1. Because a billion other people do the same
2. People know they can make money with digital products

A unique Code makes it a little bit easier, but making sure I’m talking to the right person makes it infinitely easier.

The Permission-Giving Framework

Every piece of my content basically gives people permission to be themselves.

Permission to:

• Work when their energy is highest instead of when they’re “supposed” to
• Build systems that fit their personality instead of copying others
• Succeed without sacrificing their sanity or values
• Ignore advice that doesn’t work for their situation
• Trust their instincts instead of following proven formulas

This permission-giving creates deep loyalty because I’m not just teaching tactics. I’m validating their experience and giving them confidence to trust themselves.

What is your Conversation permitting people to be?

The Story Integration

Instead of abstract advice, I share specific stories that illustrate my points:

• How I tried to become a morning person and was miserable for months
• The time I forced myself to network like an extrovert and hated every minute
• When I realized my “failed” attempts weren’t failures – they were data about what doesn’t work for me
• How my kids taught me more about productivity than any guru ever did

Stories make the conversation personal and relatable instead of theoretical.

Instead of going too deep on storytelling here, I’ve created a whole hub around it so you can explore it further.

Check out the Storytelling hub →

The Real-Time Relevance

This isn’t about following trends. It’s about understanding the Conversation that is currently happening within your market.

When AI first arrived on the scene, I talked about it a lot because it had huge implications to world-building and my audience. It wasn’t chasing a trend. I was inserting myself into the external Conversation my Character was having.

This is important because your world isn’t alone. It sits in a Universe with thousands of other worlds, and your Character is constantly looking around to see if another world is managing the current environment better (pretend there are asteroids raining down on everything).

When everyone’s pushing the latest productivity trend, I talk about why it won’t work for everyone.

When the business gurus are promoting the new “proven” marketing strategy, I explore why one-size-fits-all solutions are myths.

When people are feeling guilty about not following someone’s morning routine, I remind them that night owls built successful businesses too.

This real-time relevance keeps the conversation fresh while maintaining the central theme.

The Conversation Is the Sales

What people often get confused about is that they believe the Conversation (content) is just for getting attention.

The Conversation is where you make the sale. You sell without selling because your Conversation has already convinced the Character that the Creation is the thing they need to achieve the Climax.

It shouldn’t be that they need to be sold when they get to the sales page or they have to go through a 10-email sequence or they need to get on a sales call.

Your Conversation has the ability to do all of the selling necessary.

I love a well-designed sales page, but I’ve made more money by sending people to a Stripe Checkout page than any sales page. I’m not saying avoid sales pages, but I am saying don’t lean on them being the thing that will convert.

I can’t tell you how many 7-figure coaches I’ve talked to who use Google Docs to sell their offer.

Not to be crude, but this analogy works so well that I have to use it. You don’t decide to sleep with someone after you see their bedroom (the sales page). It happens during the conversation at the restaurant.

The Content Generation Solution

Having One Conversation solves the “what should I post today” problem forever.

Your conversation theme provides endless content opportunities:

• New examples of the theme in action
• Different applications of the same principle
• Personal stories that illustrate the theme
• Responses to current events through your theme lens
• Community examples and celebrations

You never run out of things to say because you’re exploring the same theme from different angles.

The beauty of working on your other elements is that you’ll start to find content coming naturally to you.

The Depth Development

Over time, your conversation gets more sophisticated without losing accessibility.

You can explore advanced applications of your theme. You can address objections and edge cases. You can develop more nuanced understanding of complex topics.

But it’s still the same conversation, just deeper and more refined. The Conversation that I’m having with you right now in this resource couldn’t have happened 2 years ago because my Code hadn’t evolved to this point.

On the surface, I still talk about the same things, but I also get to dive deeper in the right places to take people further.

The Platform Adaptation

Your One Conversation should work across different platforms while maintaining consistency:

• Threads: Quick observations and real-time reactions to conformity pressure
• LinkedIn: Professional applications of anti-conformity thinking
• Email: Deeper stories and more personal examples
• Podcast: Conversational exploration with guests who share similar themes

Same conversation, different formats and depths.

The Long-Term Perspective

Think of your One Conversation as something you’ll be having for years, not months.

It should be:

• Interesting enough to sustain your attention long-term
• Broad enough to apply to different contexts and situations
• Personal enough to feel authentic and energizing
• Valuable enough to genuinely help your Character

If you can’t imagine having this conversation for the next five years, it’s probably not the right theme.

I’ve learned this a million times. It’s one of the big problems of multi-passionate people and that’s why The World Code came to light.

Traditional content systems make you stick to a single topic to be effective. When you’re focused on One Conversation then your topics can be different islands in your world.

Everyone in your World is talking about the same theme, but from different angles depending on what island they’re on.

I get to talk about philosophy, manifestation, marketing, storytelling, and other things, and it doesn’t dilute my world because the One Conversation is the same.

The One Concept remains the same.

The Character stays the same.

The Integration Reality

Your conversation should naturally connect to all your other World Code elements:

• Your Concept provides the philosophical foundation for your conversation
• Your Core explains why this conversation matters to you personally
• Your Character determines how you have the conversation and what examples you use
• Your Culprit gives you something to consistently fight against in your conversation
• Your Climax is what your conversation naturally builds toward

When everything aligns, your conversation doesn’t feel like marketing. It feels like genuine dialogue with people who share your perspective.

We’ll talk more about this in the Develop It and Apply It sections.

The Bottom Line

Stop trying to create viral content or follow trending topics. Start having the conversation you’re meant to have.

Find the theme that connects to your authentic passion and your Character’s real needs. Then explore that theme consistently across all your content.

One conversation, infinite variations. One theme, endless applications.

That’s how you build an audience that becomes a community, and a community that becomes a movement.

What conversation are you meant to be having?