One Character: Identifying Your Perfect World Member
The Step-by-Step Process to Define the Identity Your World Serves
Your character isn’t someone you invent through market research. They’re someone you recognize through pattern observation.
The process is about noticing who naturally gravitates toward your energy, resonates with your content, and gets the best results from your approach.
Step 1: The Best Client Analysis
Start with the people you’ve most enjoyed working with and who got the best results.
The Best Client Mapping Exercise
Think of your 3-5 favorite clients or audience members. For each person, analyze:
Identity Markers:
- How do they describe themselves?
- What do they value most?
- How do they approach problems?
- What energizes vs. drains them?
- What makes them different from others in their situation?
Communication Style:
- What language do they use?
- How do they process information?
- What resonates most in your conversations?
- What triggers defensive reactions?
Success Patterns:
- What approach worked best with them?
- What made them implement vs. others who didn’t?
- What transformation happened that they’re most proud of?
AI Prompt for Best Client Analysis
Here are my 3-5 favorite clients/audience members and what made them special:
CLIENT 1: [Describe their identity, values, communication style, and what made working with them great]
CLIENT 2: [Same analysis for second client]
CLIENT 3: [Same analysis for third client]
Help me identify:
1. What identity patterns exist across these different people?
2. What shared values, worldviews, or approaches to life connect them?
3. How do they think differently from people who don't resonate with my work?
4. What character traits made them particularly successful with my approach?
5. What would be a way to describe this character type that would make similar people immediately recognize themselves?
Step 2: The Resonance Pattern Recognition
Look at your content and notice what creates the strongest audience response.
The Content Resonance Audit
Review your highest-performing content (posts that got the most engagement, comments, or business results) and analyze:
High Resonance Content:
- What identity or worldview was I speaking to?
- What assumptions was I making about my audience?
- What values was I reinforcing or challenging?
- What made people comment “This is so me” or “I needed this”?
Low Resonance Content:
- What identity was I trying to speak to?
- What assumptions didn’t land?
- What felt forced or inauthentic?
AI Prompt for Resonance Analysis
Here's my content analysis:
HIGH RESONANCE CONTENT:
[List 5-10 pieces of content that got strong responses, including what you said and how people responded]
LOW RESONANCE CONTENT:
[List content that fell flat or felt forced]
Help me identify:
1. What character identity am I naturally speaking to in my best content?
2. What assumptions about my audience are embedded in content that resonates?
3. What values or worldviews am I reinforcing when people feel most understood?
4. How is the identity I naturally speak to different from the identity I think I should target?
Step 3: The Mirror Identity Analysis
Examine your own identity journey to understand who you naturally serve.
The Identity Evolution Mapping
Map your own identity evolution in three phases:
Past Identity: Who were you before your transformation?
- How did you see yourself?
- What frustrated you most?
- What did you believe about your situation?
- What did you want but think you couldn’t have?
Transition Phase: What shifted for you?
- What beliefs changed?
- What new identity did you start adopting?
- What resistance did you encounter (internal and external)?
Current Identity: Who are you now?
- How do you see yourself differently?
- What do you value that you didn’t before?
- What’s possible for you now that wasn’t before?
AI Prompt for Mirror Analysis
Here's my identity evolution:
PAST IDENTITY: [How you saw yourself before your major transformation]
TRANSITION PHASE: [What beliefs shifted and what resistance you encountered]
CURRENT IDENTITY: [How you see yourself now and what's different]
Help me identify:
1. Who am I naturally equipped to serve based on this journey?
2. What character type would most benefit from the identity shift I've made?
3. How does my past identity inform who I can help most authentically?
4. What character definition would feel like serving people who are where I was or where I am now?
Step 4: The Values Intersection Discovery
Identify the core values that create natural alignment between you and your character.
The Values Archaeology Exercise
- Your Core Values: What principles guide your decisions even when they’re inconvenient?
- Your Audience’s Values: Based on who resonates with you, what do they consistently value?
- The Intersection: Where do your values naturally align with theirs?
- The Contrast: What values do people who DON’T resonate with you typically hold?
AI Prompt for Values Analysis:
VALUES ANALYSIS:
MY CORE VALUES: [Principles that guide your decisions even when difficult]
AUDIENCE VALUES: [What your most resonant people consistently care about]
ALIGNMENT AREAS: [Where your values naturally match theirs]
VALUE CONTRASTS: [Values held by people who don't resonate with your approach]
Help me identify:
1. What shared value system creates natural alignment between me and my audience?
2. How do these shared values translate into a character identity?
3. What would someone who shares these values care about, fight against, and aspire toward?
4. How could I describe this character in a way that immediately signals our shared values?
Step 5: The Cognitive Style Recognition
Different character types process information and make decisions differently. Understanding your character’s cognitive style helps you communicate more effectively.
The Thinking Pattern Analysis
Observe how your best clients and audience members:
Process Information:
- Do they want details or big picture first?
- Do they think in systems or stories?
- Do they need proof or trust intuition?
- Do they prefer frameworks or examples?
Make Decisions:
- Fast or slow decision makers?
- Consensus seekers or independent deciders?
- Risk-averse or risk-taking?
- Logic-driven or emotion-driven?
Learn Best:
- Through doing or understanding first?
- Solo or in community?
- With structure or flexibility?
- Through success or failure analysis?
AI Prompt for Cognitive Style Analysis
Based on my best clients and most engaged audience members:
INFORMATION PROCESSING: [How they prefer to receive and process information]
DECISION MAKING: [Their patterns for making choices]
LEARNING PREFERENCES: [How they best integrate new concepts]
COMMUNICATION STYLE: [How they express themselves and what resonates]
Help me identify:
1. What cognitive style characterizes the people who resonate most with my approach?
2. How does this thinking pattern create a specific character identity?
3. What would someone with this cognitive style value in a business relationship?
4. How might this cognitive style influence what content, offers, and experiences would appeal to them?
Step 6: The Identity Language Extraction
Your character has a specific way of describing themselves and their situation. Learning their language creates instant recognition.
The Language Pattern Mining
Collect actual language from:
- Client emails and messages
- Comments on your content
- Testimonials and feedback
- Discovery call transcripts
- Survey responses
Look for:
- How they describe their struggles
- What words they use for their goals
- How they talk about their identity
- What metaphors resonate with them
- What phrases create emotional response
AI Prompt for Language Analysis
Here's actual language from my audience and clients:
STRUGGLE DESCRIPTIONS: [How they describe their challenges]
GOAL LANGUAGE: [Words they use for what they want]
IDENTITY PHRASES: [How they describe themselves]
EMOTIONAL TRIGGERS: [Language that creates strong response]
METAPHORS: [Analogies that resonate with them]
Help me identify:
1. What identity is revealed through this language pattern?
2. How do they see themselves versus how others might see them?
3. What words and phrases would make this character type immediately feel understood?
4. How might I describe this character using their own language patterns?
Step 7: The Character Statement Development
Synthesize your analysis into a clear character definition using this framework:
“My world is designed for [identity description] who [values/believes] and [current situation] but [aspiration/frustration].”
Examples of Strong Character Statements
“My world is designed for creative entrepreneurs who value authenticity over optimization and are building profitable businesses but refuse to use manipulative marketing tactics.”
“My world is designed for pattern-recognizing misfits who see connections others miss and are successful in their own way but feel frustrated by conventional business advice that doesn’t work for their brains.”
“My world is designed for empathetic leaders who believe business should enhance rather than exploit humanity and are scaling their impact but won’t sacrifice their values for faster growth.”
Character Statement Testing Framework
- Recognition Test: Would your character immediately think “That’s me” when they read this?
- Differentiation Test: Would people who AREN’T your character clearly know this isn’t for them?
- Energy Test: Does thinking about serving this character energize you?
- Sustainability Test: Could you create content for this character for years without getting bored?
- Growth Test: Is this character identity broad enough to support business expansion?
Step 8: The Character Persona Development
Once you have your character statement, develop a more complete persona:
Character Identity Profile:
- Core Identity: Who they are at their deepest level
- Values Hierarchy: What matters most to them (in order)
- Current Situation: Where they are now professionally/personally
- Daily Frustrations: What consistently annoys or drains them
- Secret Fears: What they worry about but don’t usually admit
- Quiet Dreams: What they want but aren’t sure they can have
- Decision Triggers: What motivates them to take action
- Communication Preferences: How they like to receive information
- Success Definition: How they measure progress