The Journey of a Lead When you’re running an online business selling digital products like courses, your ultimate goal is to convert your prospects into paying customers. To do this effectively, it’s important to first understand what a sales lead is and how they move through the sales funnel. Defining a Sales Lead A sales …
The Power of Persuasion in Marketing In the world of digital marketing, the ability to persuade your audience is a powerful tool. As an online business owner, understanding and effectively implementing persuasion principles can be the difference between a visitor and a customer, an observer and a participant. Understanding Persuasion At its core, persuasion is …
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