By now, you should be thinking “Damn, yeah, I definitely need to have those things in place before I go to the next step…“
And the next step is Distribution.
Funny enough, this is where people on the outside think that successful people find their success.
“They Tweet 3x a day, that’s why they succeed!”
Not quite. While it is part of the equation, it isn’t the whole equation.
Some people can publish 5 TikToks a day and not see the success of someone that posts 3x a week.
But you should understand that by now.
The truth is that the greater your distribution (with the right message), the more money you’ll make.
Once you know your message, you can decide how you want to tackle distribution.
Do you only want to stick to Twitter? Do you want to write blog posts that you can then break down into Tweets, LinkedIn Posts, Instagram Images, and Newsletters?
You get to decide on these things.
There is no perfect formula for distribution. Everything you see is just a tactic. Some might be more effective than others but there is no perfect solution.
That’s why it’s important to never fall for the trap of believing that Distribution is the key to your success.
Twitter works well for people because it allows them time to craft their message in written form. Others will do succeed on TikTok because they communicate better visually.
If you can do:
- Blogging
- TikTok
- YouTube
- Newsletters
All at once then of course you have a higher chance of making more money than someone who just does Twitter. But it’s probably better if you built up to that kind of system.
Instead, what I suggest is to pick one platform that you know your audience is on and do well on there.
PLUS start a mailing list if you haven’t already.
A mailing list is not an option.
Why?
Because it’s the only place without an algorithm.
If you send an email, you know it will always reach a person’s inbox. Sure, sometimes it might go into spam but that’s life.
The worst-case scenario is that you send an email that nobody opens. But at least there is a chance that one day they’ll go back to read it.
If you have 10,000 subscribers, then your email is going to 10,000 inboxes.
But what happens if you have 10,000 followers on Instagram?
Is Instagram going to ensure that all 10,000 see your Reel?
Nope.
They might not even make sure that 1,000 people see it.
And forget about if your audience doesn’t log onto Instagram for a week. Then your Reel no longer exists.
So why bother with social media at all?
Because it’s the first layer to meeting people. It’s where everyone is and you need to go to them to let them know you exist.
But then you must bring them back to your island (mailing list).
It’s hard to find a correlation between how many social media followers you have with the money you make.
It’s a lot easier to find the correlation between how many (quality) email subscribers you have and the money you make.
Building a quality email list would be a whole other Bootcamp so I won’t pretend that I can distill it in just a couple of sentences. However, all the keys to it are already in this Bootcamp for you to figure out.
Let’s say you put all of what you’ve learned so far in this Bootcamp together. How do you know if you have a chance of success?
In theory, it shouldn’t be a problem if you know the message and how to reach your audience.
But you’re not working in a bubble. There are hundreds and thousands of others trying to do the exact same as you.
How do you know if you’ll stand a chance?
You choose a path.
