One Crossing: How to Create a Funnel-less Funnel
There is no perfect Crossing. There is no magical funnel that will work for everything that you do. But there are best practices that you can implement to make things easier.
Social Media Crossing
This one is the most interesting because each social media platform is different and yet people treat them all the same.
People are clicking on my link but they aren’t buying…why?
They have just spent 10 seconds consuming your content and now you want their money. It’s not that hard. But this doesn’t mean you should never directly link to your offer.
It’s one of those it depends kind of things.
Because The World Code Studio is meant for a specific Character, it makes sense that I link to this version of The World Code instead to allow people time to go through and understand my philosophy and methodology.
If they come from YouTube, then they’ll have a general idea of that already, which means that on YouTube, I’ll also link to the Studio.
But somewhere like Threads or Instagram, I’ll simply link to this resource. But what if someone wants more of my help now? That’s why there is a section for the Studio at the bottom of each page here.
I also talk about it as an example throughout, so it doesn’t get in your way, but you’re aware that it exists.
The rest depends on the Conversations that I’m having on social media. Are they doing the work?
The Big Value Asset
This requires it’s own section but it’s one of my favorite methods to develop a natural crossing to your One Creation.