Welcome to The World Code (Beta)

Stop choosing between meaningful work and meaningful money. Build a world that delivers both.

How This Works

World Code Basics

The World Code Stages of Growth

Already have a business and feel stuck?

You want to build something that matters AND makes serious money. Most world-building advice gives you one or the other.

What to know how you build a world that makes $25k+/mo and beyond?

You focus on the 9 Elements of world-building.

Too often you see shit like this…

  • Purpose-driven businesses that make $500/month
  • Soulless businesses that make millions but drain you
  • “Build your dream life” advice from people living in their parents’ basement
  • “Find your why” workshops that don’t mention revenue once

You want proof that meaning and money can coexist.

Building a world that pays isn’t complicated. It’s just 9 specific elements split into 4 stages that fit how you want to do things.

A business can expand to the size of its box.
A world expands to the size of your imagination.

Stage 1: Prove It Can Work

Turn your world-building vision into actual revenue. Because impact without income isn’t sustainable.

While we all want to build a world that fit us perfectly and that we can enjoy building daily, we have to keep in mind that money is needed.

Too often, the advice is to find your purpose and then figure out the business. What we’re going to do instead is figure out how one continent in this world that you’re building is going to sustain itself.

Then at least we know we’re building on a strong foundation.

Stage 2: Find Your Citizens

Attract people who want to live in your world, not just buy your stuff.

Can you make money with Stage 1 alone? Yes. Should you stay at Stage 1? No.

You should have a better understanding of who is meant for your world so that you can create the content and resources that attract them.

Stage 2 can be the difference between making some money each month and a lot of money each month.

Stage 3: Become the Standard

Make your world the obvious choice for your people.

Stages 1 and 2 are the business. Now we get into what separates a world from a business.

The concept is where you begin to get people seeing you as a leader in the space. Instead of comparing features, they’ll simply view you as the only choice.

This is when customers become fans.

Stage 4: Build Something Lasting

Connect to work you can do for decades without burning out.

If you’re purpose-driven then you know the importance of understanding why you’re doing something.

Having this Core at the center of everything that you do can ensure that you have built something that you want to continue building for as long as you want.

The World Code

Stage One: Build What Works

Stage Two: Know Who You Serve

Stage Three: Define How You Think

Stage Four: Discover Why You Care

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