If you’ve ever doubted that people can make money from an ebook, then this is the case study for you.
This is the Freezer Meal Planning Guide Case Study
The Details
Who does Rachel from This Crafty Home Help?
She helps busy moms who hate cooking dinner.
What does She Sells Seashells offer?
She created freezer meal planning guides so that they don’t have to spend time and energy cooking dinner.
The Tools
Content Creation
- Canva – To create instagram posts
- WordPress – To write blog posts
Outreach Platforms
- Instagram – Video and images
- YouTube – Video
- Blog – Written
- TikTok
Marketing & Sales
- Leadpages – To create opt in pages to collect email addresses and sales pages for the guides.
Payment
- Leadpages (?)
Product Creation
- Canva – To create workbooks
Content Examples
Why It Works
- Because it’s awesome
TikTok
Why It Works
- Because it’s awesome
Blog Post
Why It Works
- Because it’s awesome
The Funnel
The Opt In
Freezer Meal Cheat Sheet
This is …
The Tripwire
Freezer Meal Planning Guide
This is why this works…