First, let’s answer the obvious question of whether you need to be on social media or not to run a successful online business.
Yes, you 100% need to do some form of social media marketing if you wish to run a successful online business. Why?
It’s because that’s where everyone is looking. If you aren’t on social media then someone else who wants to talk to your audience is.
So does that mean you have to get down with the memes and other things that are popular? Not at all.
It’s important that you do social media in a way that is true to your voice and brand. Just because Wendy’s is wild on social media doesn’t mean that should be the approach that you take.
What’s great about social media is that it gives you an opportunity to show people your worldviews so that they can align better with you.