Why Pull Is Better Than Push

Nobody wants to feel like they’re being sold to, but everyone wants the solution to their problem to appear when they need it.

Part of the power of world-building is that it does an effective job of pulling your Character to you, showing you the Creation, and letting them decide when they are ready.

If sales feel too pushy, then usually it’s a problem that combines Character and Climax because when you find the right person with the right problem and you offer them the right solution, they’ll buy.

The struggle happens when you pull in a Character that might want the Climax, but your Code helps them overcome a Culprit they haven’t encountered yet, or one that isn’t a problem to their journey.