I started blogging in 2003. At least I think it was called blogging back then.
I did pretty well with it. I had a blog where I wrote about web design. I enjoyed it.
It brought me a lot of money through various means but eventually, I got tired of talking about web design so I ventured off into other things.
This was way before I developed any systems or theories of business.
Then in 2016, I decided to get back into blogging. This time I figured I would start two blogs. One on health and another on blogging.
I’ve talked about the health one, but the blogging one was more fun for me and the reason why is because I got to learn more about business strategy in a saturated niche.
In 2016, if you were writing about blogging, you were talking about how easy it was. You were telling your audience that anyone could start a blog and scale it to $1,000 a month with ease.
I knew that wasn’t the case so I said the opposite. Blogging was hard, but not impossible.
Instead of saying you could pick any niche you want, aka follow your passion, I told people there were only 7 niches they should choose from.
Instead of a cheap PDF as a freebie to sign up for the mailing list, I created the most valuable blogging Bootcamp and made it a free email course.
But this Bootcamp also served another purpose. It helped to shape the worldview that people had around successful blogging.
You could literally take the 7-day course and then go and start a successful blog if you wanted to. It didn’t teach you how to blog, it taught you how to think.
After that was a simple 3-email sales sequence.
Nothing fancy. Nothing crazy.
But the true selling never happened in the sales sequence. By the time you got the sales sequence you knew if you were ready or not to buy. How was that possible?
Every blog post presented blogging from my worldview so that was the start. If you signed up for the Bootcamp from a blog post it mean you felt the same way.
The Bootcamp only helped to reinforce the idea that the other gurus didn’t know what they were talking about.