I Never Know What to Post

Sleep With the Culprit

Helpful content at its most basic level is about a problem and a solution.

“But education content doesn’t work.”

That’s not true. The problem becomes when you’re educating the wrong things.

What you want to do is have a solid understanding of your Climax, your Character, and your Culprit. Then you can think about the journey the Character is going on to achieve the Climax and how the Culprit is finding a dozen different ways to stop them.

To make this a little easier on you, go and check out the Box-to World Content Framework.