The Character Magnetism Method

How to Build Worlds That Create Parasocial Relationships and Cult-Like Loyalty

The Character Magnetism Method transforms your World Code from business framework into magnetic world that creates deep parasocial relationships. Instead of just attracting customers, you build a tribe of people who feel like they belong in your world.

Core Principle: Your Character doesn’t want to consume your content. They want to inhabit your world.

The WISP Framework Integration

W – WORLD BUILDING

This is building a business that is more than a business. It’s about your Character seeing something that they want to involve themselves in actively. They want to be a part of it.

I – Identity

Is this the right world for you? That’s the Identity.

S – STORY ARCHITECTURE

The struggle with business is that it’s very easy for them all to sound the same. We are all solving problems. Many of us solve the same problems.

I help you make more money, but so do millions of others. The Story is what separates the world we are building from the world they are building.

P – PROOF & IDENTITY

Can you trust the person building this world? That’s the proof.

PHASE 1: WORLD BUILDING

Step 1: Character World Audit

Objective: Map how well your current content creates a world your Character wants to inhabit.

AI Prompt for Current World Assessment:

Analyze my last 20 pieces of content and help me understand:

CONTENT INVENTORY:
[Paste your recent content pieces - posts, videos, newsletters]

Based on this content:
1. What "world" am I currently creating for my audience?
2. What recurring characters, locations, or interests appear?
3. What beliefs or values are consistently reinforced?
4. What would someone conclude about my lifestyle and identity?
5. How does this world appeal to my Character: [insert your Character definition]?
6. What's missing that would make my Character feel more at home in this world?

Rate each area 1-10 and suggest specific improvements.

Step 2: The Five World Elements

Element 1: Cast of Characters

Your Mission: Build a recurring cast that your Character relates to.

Characters to Include:

  • You (the main character)
  • Inner Circle (family, close friends, collaborators)
  • Supporting Cast (clients, mentors, industry figures)
  • Antagonists (people who represent your Culprit)

AI Prompt for Cast Development

Help me develop my world's cast of characters:

MY CHARACTER DEFINITION: [Your One Character description]
MY CURRENT LIFE SITUATION: [Who's around you - family, friends, team, etc.]

Help me identify:
1. Which people in my life would my Character find most relatable/interesting?
2. How can I respectfully include them in my content without exploitation?
3. What "character archetypes" am I missing that my Character wants to see?
4. How should I introduce and develop these characters over time?
5. What boundaries should I set for each character's involvement?

Create character profiles for 5-7 people who should appear regularly in my world.

Element 2: Signature Interests

Your Mission: Share interests that create magnetic pull for your Character.

AI Prompt for Interest Alignment

MY GENUINE INTERESTS: [List what you actually enjoy - hobbies, activities, passions]
MY CHARACTER PROFILE: [Your Character definition]
MY BUSINESS FOCUS: [What you help people with]

Help me identify:
1. Which of my interests would most strongly attract my Character type?
2. How can I authentically weave these interests into business content?
3. What interests should I explore more deeply to connect with my Character?
4. How do I talk about these interests without seeming fake or forced?
5. What content opportunities do these shared interests create?

Create an "Interest Integration Strategy" showing how to naturally include these in my content.

Element 3: Signature Sets

Your Mission: Create recognizable locations that become part of your brand identity.

This is more suited for video content, but it’s amazing how we subconsciously associate the world we want with the visual things we see. I can’t tell you how often I’ve been turned off of a world because of a messed-up kitchen.

Sets to Consider

  • Your workspace/office
  • Home environments
  • Frequent locations (gym, coffee shop, etc.)
  • Travel destinations
  • Special places with meaning

AI Prompt for Set Development

MY CURRENT ENVIRONMENTS: [Describe where you spend time, create content, work]
MY CHARACTER LIFESTYLE: [Where your Character likely spends their time]

Help me develop signature sets:
1. Which of my current environments would my Character find most aspirational/relatable?
2. How can I make these spaces more intentionally "set-like" for content?
3. What elements should I add to make these spaces more memorable?
4. How do I name/brand these spaces in a way that becomes part of my world?
5. What new environments should I consider incorporating?

Create a "Set Strategy" with names, purposes, and content opportunities for each location.
character magnetism

Step 3: Belief System Architecture

Your Mission: Identify beliefs that create immediate alignment or repulsion.

AI Prompt for Belief Mining

MY FRUSTRATIONS WITH MY INDUSTRY: [What pisses you off about conventional wisdom]
MY CHARACTER'S STRUGGLES: [What your Character fights against daily]
MY PERSONAL VALUES: [What you won't compromise on]

Help me develop my belief system:
1. What core beliefs do I hold that would polarize my industry?
2. Which beliefs would make my Character immediately think "finally, someone gets it"?
3. How can I articulate these beliefs in memorable, quotable ways?
4. What conventional wisdom should I actively oppose?
5. How do I express these beliefs without being unnecessarily combative?

Create 7-10 "belief statements" that could become recurring themes in my content.

Step 4: Signature Methods & IP

Your Mission: Turn your Code into memorable intellectual property.

AI Prompt for Method Development

MY WORLD CODE: [Your systematic approach to creating transformation]
MY UNIQUE APPROACH: [How you think about problems differently]
MY CHARACTER NEEDS: [What your Character struggles with most]

Help me create signature methods:
1. How can I package my approach into memorable frameworks?
2. What names would make my methods immediately recognizable?
3. Which parts of my methodology are most unique/ownable?
4. How can I create intellectual property that my Character wants to adopt?
5. What tools, templates, or resources would support these methods?

Develop 3-5 named frameworks that become part of my world's "technology."

Step 5: Active Enemy Opposition

Your Mission: Identify what you’ll actively fight against in your content.

AI Prompt for Enemy Development

MY CULPRIT: [Your defined enemy from World Code]
INDUSTRY FRUSTRATIONS: [What you see others doing wrong]
CHARACTER PAIN POINTS: [What currently hurts your Character]

Help me develop active opposition:
1. How can I "throw rocks" at my enemies without being purely negative?
2. What specific behaviors, beliefs, or approaches should I consistently oppose?
3. How do I create "us vs. them" dynamics that unite my Character with me?
4. What examples can I use to illustrate why these enemies are harmful?
5. How do I balance opposition with providing positive alternatives?

Create an "Enemy Opposition Strategy" with specific content angles and approaches.

PHASE 2: STORY ARCHITECTURE

Step 6: Origin Story Development

Your Mission: Create stories that explain why you believe what you believe.

AI Prompt for Origin Stories:

MY BACKGROUND: [Key experiences that shaped you]
MY CURRENT BELIEFS: [From your belief system work above]
MY CHARACTER'S JOURNEY: [Similar struggles they've faced]

Help me develop origin stories:
1. What experiences from my past explain my current beliefs?
2. Which stories would make my Character think "I've been through something similar"?
3. How do I tell these stories without oversharing or trauma-dumping?
4. What details make these stories more relatable vs. more impressive?
5. How do these stories connect to my business message?

Create 5-7 origin stories that explain different aspects of my worldview.

Step 7: Vision & Mission Articulation

Your Mission: Give your Character a movement to join, not just a service to buy.

AI Prompt for Movement Building

MY CORE PURPOSE: [Your One Core from World Code]
MY CHARACTER'S DREAMS: [Your One Climax for them]
MY INDUSTRY PROBLEMS: [What needs to change]

Help me articulate my movement:
1. What larger change am I working toward in my industry/world?
2. How can my Character be part of this change, not just a beneficiary?
3. What would success look like if my vision became reality?
4. How do I communicate this vision in inspirational but believable terms?
5. What role does my Character play in achieving this vision?

Create vision and mission statements that invite participation, not just consumption.

Step 8: Customer Hero Development

Your Mission: Make your customers the heroes of their own transformation stories.

AI Prompt for Hero Story Framework

MY TRANSFORMATION PROMISE: [Your One Climax]
MY TYPICAL CLIENT JOURNEY: [How people work with you]
MY CHARACTER'S SELF-CONCEPT: [How they see themselves]

Help me develop customer hero stories:
1. How do I position my customers as heroes, not just success stories?
2. What framework helps me consistently collect and tell these stories?
3. How do I make other Characters see themselves in these stories?
4. What questions reveal the most compelling transformation elements?
5. How do I balance celebrating clients while respecting privacy?

Create a "Customer Hero Interview Framework" with specific questions and story structures.

PHASE 3: PROOF & IDENTITY

Step 9: Relatable Struggle Integration

Your Mission: Share struggles that create connection, not just inspiration.

AI Prompt for Struggle Story Development

MY PAST CHALLENGES: [Times you struggled with what you now help others with]
MY CHARACTER'S CURRENT STRUGGLES: [What they're going through now]
MY ONGOING CHALLENGES: [What you still work on]

Help me develop relatable struggle content:
1. Which of my struggles would my Character find most relatable?
2. How do I share difficulties without appearing incompetent?
3. What struggles show I understand my Character's experience?
4. How do I balance vulnerability with authority?
5. What current challenges can I document in real-time?

Create a library of struggle stories that build connection and credibility.

Step 10: Phoenix Rising Moments

Your Mission: Document transformations that prove what’s possible.

AI Prompt for Transformation Documentation

MY MAJOR BREAKTHROUGHS: [Times when everything changed for you]
MY CHARACTER'S DESIRED OUTCOME: [Your One Climax for them]
MY CURRENT LIFE EVIDENCE: [How your transformation shows up daily]

Help me document my phoenix rising:
1. Which breakthroughs would most inspire my Character?
2. How do I show transformation without appearing braggy?
3. What specific details make these stories more believable?
4. How do I connect my transformation to what's possible for them?
5. What ongoing evidence proves the transformation is sustainable?

Create transformation stories that inspire without intimidating.

Step 11: Aspirational Identity Framework

Your Mission: Help your Character see who they could become by joining your world.

AI Prompt for Identity Development

MY CHARACTER'S CURRENT IDENTITY: [How they see themselves now]
MY CHARACTER'S DESIRED IDENTITY: [Who they want to become]
MY OWN IDENTITY EVOLUTION: [How you've changed]

Help me create aspirational identity framework:
1. What identity does my Character aspire to that my world represents?
2. What's the opposite identity they're trying to escape?
3. How do I consistently reinforce this "us vs. them" dynamic?
4. What behaviors, beliefs, and choices define each identity?
5. How do I help my Character see themselves making this transition?

Create a clear "Identity Transformation Map" showing the journey from current to aspirational identity.

Step 12: Code of Ethics Development

Your Mission: Create clear rules that define your world’s culture.

AI Prompt for Code Creation

MY WORLD'S VALUES: [From your belief system work]
MY CHARACTER'S VALUES: [What matters most to them]
MY ENEMY'S APPROACH: [What you oppose]

Help me create a code of ethics:
1. What principles guide behavior in my world?
2. How do these principles differ from my enemies' approach?
3. What would my Character feel proud to adopt and share?
4. How do I make this code memorable and actionable?
5. What behaviors does this code encourage vs. discourage?

Create a "World Code of Ethics" that becomes a manifesto for your Character to adopt.

IMPLEMENTATION STRATEGY

Content Integration Framework

Every piece of content should include at least one world element

  • Characters: Feature someone from your cast
  • Interests: Reference shared passions
  • Sets: Create content from signature locations
  • Beliefs: Reinforce your value system
  • Methods: Demonstrate your IP
  • Enemies: Oppose something specific
  • Stories: Share origin, struggle, or transformation narratives
  • Identity: Reinforce aspirational vs. anti-aspirational choices

Success Metrics

Engagement Quality

  • Comments showing personal connection (“This is exactly how I think”)
  • Stories shared about similar experiences
  • People adopting your language and frameworks

Community Behavior

  • Members defending your approach without prompting
  • Cross-pollination between your content platforms
  • User-generated content that reflects your values

Business Impact

  • Higher-quality leads who already understand your worldview
  • Reduced sales cycle due to pre-existing alignment
  • Increased referrals from people who “get” your world

Common Mistakes to Avoid

  1. Trying to appeal to everyone – Your world should repel wrong people as strongly as it attracts right ones
  2. Being inconsistent with world elements – Characters, interests, and beliefs should appear regularly
  3. Making it about you instead of them – Your Character should see themselves in your world
  4. Avoiding opposition – Bland agreement doesn’t create tribal loyalty
  5. Rushing the process – World building takes time and consistent reinforcement

The Ultimate Goal

When someone discovers your content, they shouldn’t just think “this is helpful.” They should think “I want to be part of this world.”

That’s when content consumption becomes community membership. That’s when customers become advocates. That’s when you stop competing on features and start building something irreplaceable.

Your Character is looking for a place to belong. Build them a world worth inhabiting.